I think EA will end up being the best selling third party publisher on the Wii. For one thing, they are developing exclusives for the Wii that have the potential to appeal to people across the spectrum of age, sex, and nationality. Another thing is that their current franchises appeal to many casual gamers, as well as hard core gamers(though that may not be popular to say). Even EA's ports seem to be a step above the usual. I had actually boycotted EA for a while now(very disgruntled over the NFL thing), but just couldn't resist The Godfather for the Wii after hearing so many good things about it. I've really enjoyed what little I have got to play of it and have to give a tip of the hat to them.
I think they are off to a good start and will eclipse Ubi in sales this year. Madden sold well and pretty steadily on the Wii, and it looks like Tiger Woods is off to a strong start as well. There is potential for even more sells when online modes are added to these games(though the online will be weaker and more frustrating than XBL admittedly). The lack of online has kept me from buying either game on the Wii, but I'm excited about the upcoming editions. I'm also looking forward to a Harry Potter game for the first ever, it may just be something special on the Wii. Basically my point is I am looking into these franchises for either the first time, or the first time in a while because of their potential on the Wii and EA's relative amounts of care they are putting into the titles. I'm sure I won't be the only one to start changing his tune on EA over time. I'm also curious to see how SSX Blur sells in the long-run after a good price drop...
"I feel like I could take on the whole Empire myself."
