If this is real then this guy was completely delusional and drinking deep from the MS kool-aid. I get the feeling that they would have just made things worse if they were giving interviews before the reversal decision as they just made the share scheme sound terrible.
You don't force a major and drastic change on consumer behaviour and culture without backlash. The market and consumers decide when the future is, not a single company and it's vision of what the future should be. They could still introduce some of these systems if they do it gradually and without restricting current consumer behaviour/rights (and I fully expect some of these schemes to be gradually re-introduced in time).