JWeinCom said: What has changed from before? Gamestop. People always compare video games to other products like cars, houses, etc to point out why used games are not a problem. There are two differences between games and other items though. a) Games do not depreciate. Assuming it is still readable, a used copy of Super Mario Galaxy and a new copy are exactly the same in terms of the content they provide. b) The largest retailer of new games (by FAR) is also the largest retailer of used games and they are VERY aggressive about selling used games as opposed to new. Whenever you try to buy a game that is more than a month old at Gamestop, they will offer you a practically identical product that is less expensive. This is a problematic business model. The impact of Gamestop's insane market share over the industry and their pushing of used games is a bad thing. Basically the problem is not person to person sales that are the norm in any industry. The problem is when that person to person selling becomes replaced by a massive company that forms a near monopoly over the second hand market and aggressively pushes second hand over new. This isn't a particularly healthy business model. The problem with the XBox One is that Microsoft is making customers pay for what Gamestop is doing. I think that overall it is a good thing for the industry if publishers made an arrangement with Gamestop to receive a portion of revenues generated by used games. Taking away consumer rights to accomplish this end is a bad thing. |
a) Games do depreciate, look up the price of GT3. However I get what you mean, a used copy of a game is nearly the same value as the price when new (in most cases)
b) Here's how you fix the problem, make games so good people don't sell them.
. I would never sell my copy of Mario Party 2 because I love it, and still play it regularly. Same with Lost Odyssey, it took a long time to beat, and not only was the resale value low by the time I beat it, the game was so good, I wanted to keep it.
Japan has a much larger used game market then the rest of the world, if you see game sales there, there is a HUGE spike week 1, and then a steep crash. Yet Japanese studios don't complain about a loss of profits, they got more efficient. Platinum Studios can make 9/10 games, which make a profit, even with <1 million copies sold, no problem. Namco has no issues with Tales of Vesperia, even though most games sell <1 million. Yet EA is complaining when Need for Speed, an average franchise, doesn't return a profit? All this means is that EA should stop making Need for Speed, not that there is a problem with the market.
Remember, while Gamestop makes all the revenue sold by used games, BlockBuster used to make all the revenue produced by rental games. BlockBuster also had a monopoly.
binary solo said: It's a manufactured crisis. If a game needs to sell 2 million to be profitable then it needs to be an good quality game with reasonably wide gamer appeal. The existence of a used game market doesn't have a big effect.
There was a suggestion that publisher revenue would go up by 18% if there were no used games. Think about that. How many studios that went out of business did so because they were only 18% away from viability? I would suggest none. If a game needs to sell 2 million to be acceptably profitable then with used games that 18% figure means to only need to convince about 2.35 million people to want to play it. But if only 1 million people want to play it eliminating used game sales isn't going to help you.
Also used game sales puts a game into more people's hands. If you're looking to establish a franchise then having a substantial number of people buy the first game used improves the chances of the second game in the franchise achieving sales growth, both in terms of launch window sales and lifetime sales.
I bet used game sales of Uncharted:DF helped to make Uncharted 2 a great success.
Do you think Insomniac would not be failing hard with Fuse if there was no used games? Fuse is going to be a money loser for Insomniac and EA because it's not a very good game and it only has limited appeal. It's failure can't be blamed on used games.
Can any game's failure to be profitable really be blamed on used games? I read David Cage say that Heavy Rain was less successful because of used game sales, but he didn't say it was a commercial failure, it wasn't.
If you consistently make good games you will profit year after year even with a thriving used game market.
If you are inconsistent in the quality of games you make you will have profitable years and unprofitable years even if there's no used game market.
I lose my faith in humanity when I see so many people swallowing the bullshit put put out by publishers and developers about how evil the used game market is. As if the trading in used goods is somehow unique to video games, and that the video game industry should somehow have special rights to prevent used product trading. It's bullshit.
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I agree with you, back in the day, a game selling 2 million units was a huge success, why are devs designing games which require high sales to generate profit?
As a great example, Platinum Studios can make a profit with games that sell <1 million. Why does InSomniac need more then 1 million? I think in terms of Quality, Vanquish is >>>> Fuse, so if a game like Fuse is selling badly, then good. InSomniac should learn from their mistakes, and listen to critisism about Fuse and make a better, or more appealing games, next time.
The comment I'm read multiple times basically blaimes greed. EA makes a lot of money off a lot of its franchises, yet they still complain when some of their weaker franchises don't sell as well as they hoped. The simple thing is, everyone makes a bad game now and then, and they learn from it. If that dev/publisher can't learn from their mistakes making multiple games which make little profit, then they should stop making games.
Squaresoft leart their lesson in the late 80's with Final Fantasy. They kept making average games which didn't make as much profit as they wanted to and eventually pooled all their money into one final project and called it "Final Fantasy." This later became one of the best quality and most respected franchises in gaming. I like the surviving Square Enix, I wouldn't have liked the old pre-FF Square soft....