They need a $269.99 Nintendo Land or NSMBU bundle. This year. If they wanted to charge $300+ they needed to bring something that destroyed the PS3/360 hardware wise no question, they didn't, you can't have it both ways Nintendo, consumers will call BS.
And they need Mario Kart U this Christmas.
And they need to get off their ass and understand they themselves need to make a hardcore IP internally that can be a flagship/beacon to other developers to break the stigma that Nintendo consoles are for kids and/or soccer moms.
They need to refocus their marketing and market the hell out of The Wonderful 101.
If you're going to do these third party collaborations, then stop dicking around with niche franchises and come up with something that will actually sell systems. Final Fantasy x Zelda or Super Mario x Dragon Quest will, Fire Emblem x Shin Megami Tensei while kinda neat, probably won't. Do you want to sell hardware or not?
Hire an attractive, young female spokesperson as your new marketing campaign outreach. Megan Fox, Kate Upton, someone like that. That will instantly "un-dorkify" your crappy marketing and make your products seem cool and get attention from the mainstream media (ie: Entertainment Weekly, Access Hollywood, etc.).
Find 10 promising Western indie studios/garage developers. Give them some money to make something for the eShop, try and find the next hot developer.









