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Forums - Sony - God of War Ascension Super Bowl Commercial Teased

Jaywood2010 on 30 January 2013

Sony reportedly set to air trailer for upcoming action game during this weekend's momentous football game; ad rates are $3.8M for 30 seconds.

Kratos may be at the Super Bowl this weekend. Sony has released a live-action teaser for a God of War: Ascension Super Bowl XLVII advertisement that will reportedly run during Sunday's big game. This follows a previous teaser from earlier this week, which includes the same imagery.

 

According to a Bloomberg report, the price for a 30-second advertisement during Super Bowl XLVII is a record $3.8 million, up 7.1 percent from last year. More than 110 million viewers are expected to tune in to Super Bowl XLVII, which airs Sunday night on GameSpot parent company CBS and online.

If Sony is indeed planning a Super Bowl ad, it will not be the first game company to shell out big bucks for the big game. In 2010, Electronic Arts purchased a 30-second ad for Dante's Inferno. Ad rates that year ranged from $2.5 million to $2.8 million.

God of War: Ascension is a prequel to the original trilogy that will tell Kratos' origin story. It is due out March 12, 2013 exclusively for PlayStation 3, and includes a series-first multiplayer mode. For more on God of War: Ascension, check out GameSpot's previous coverage.

http://www.gamespot.com/news/god-of-war-ascension-super-bowl-ad-teased-6403124




       

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riderz13371 on 30 January 2013

Damn 4m for 30 seconds? The superbowl teaser (just the teaser not the full thing) is like 30 seconds...Sony going all out for God of War Ascension



ps3-sales! on 30 January 2013

There you go Sony!!! Finally they have taken a page out of MS's book to get that advertising going!!!



Currently own:

 

  • Ps4

 

Currently playing: Witcher 3, Walking Dead S1/2, GTA5, Dying Light, Tomb Raider Remaster, MGS Ground Zeros

J_Allard on 30 January 2013

We marketing now.



Dallinor on 30 January 2013

But...but they have no money.



 

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Nsanity on 30 January 2013
riderz13371 said:

Damn 4m for 30 seconds? The superbowl teaser (just the teaser not the full thing) is like 30 seconds...Sony going all out for God of War Ascension

You might want to change your signature.



riderz13371 on 30 January 2013
Nsanity said:
riderz13371 said:

Damn 4m for 30 seconds? The superbowl teaser (just the teaser not the full thing) is like 30 seconds...Sony going all out for God of War Ascension

You might want to change your signature.

My signature says "games", plural. Lol.



Deyon on 30 January 2013
ps3-sales! said:
There you go Sony!!! Finally they have taken a page out of MS's book to get that advertising going!!!

Nobody can take Microsoft's place when it comes to marketing.

They spent over $40m marketing Halo 4. i saw halo 4 ads everywhere even in my toilet.

4 million is nothing compared to it.



riderz13371 on 30 January 2013
Deyon said:
ps3-sales! said:
There you go Sony!!! Finally they have taken a page out of MS's book to get that advertising going!!!

Nobody can take Microsoft's place when it comes to marketing.

They spent over $40m marketing Halo 4. i saw halo 4 ads everywhere even in my toilet.

4 million is nothing compared to it.

it's 4 million for 30 seconds. The teaser on youtube is like 35 seconds so it's easily 8m spent on one commercial, assuming the full trailer is 25 seconds longer than the teaser.



Nem on 30 January 2013

Sounds like a waste of money if you ask me. Especially for a comercial with some broad walking on grass... no one will see the connection and the only real value will be had by those final seconds with the pack-shot.