Augen said: Stock dips below 12, go even lower or bottoming out? |
Stock should settle. The stock is not at its year-low in Japan but is in NOA because of the yen; yen weakens, ADR shares weaken. Nintendo is going to post a profit after all for this fiscal-year nonetheless because of foreign exchange gains. However, Nintendo must outline what it plans to do to help Wii U sales and what steps they will take to post the 1 billion operating profit for the fiscal year ending March 2014, outlined by Iwata.
Nintendo has solid releases for the 3DS from here on forth. Consequently, one should see the 3DS hovering around the 50 million mark by March 2014. Nintendo will be making a chunk of their money off the 3DS so I don't think they are concerned too much on that end. I also see a 3DS revision, 3DS Lite in summer, to maintain momentum until Pokemon X and Y releases. They have the Japanese market on lock as outlined by his presentation, but it is the US that is behind, sales in Europe are more steady.
Nintend should be concerned for the Wii U. Iwata knows it has less than a year to turn this ship around. Nintendo will most likely concentrate on locking the Japanese market first for the Wii U though as oddly as that sounds. Nintendo has developed strong ties with Japanese 3rd party developers thanks in large part to the success they are having with the 3DS - they will want to keep those strong ties moving forward. Nintendo will be driving the install base starting from March with a steady flow of games in Japan - Game and Wario in March, Dragon Quest X in April and so forth. Sales will start picking up and will hopefully hit 1.5 million by October.
From November to December, Nintendo will have their big guns out to try and negate the hype surrounding Sony's PS4 in Japan, Microsoft is irrelevant. I see Nintendo following the same release pattern as the 3DS with the release of 3D Mario, Mario Kart and a big 3rd party game for the Nov-Dec period; sales will be off the roof. Its going to get ugly for PS4. Nintendo wants the Japanese market all to themselves and I see nothing stopping them. Furthermore, if Nintendo is smart, one might see a Wii U app, a la Pokemon Dream Radar, to coincide with the release of Pokemon X and Y on 3DS.
The same cannot be said for the US and Europe market though - they will be moderately successful. Wii U sales will drop more until Raymand Legends release date hits. March will be the best month in Q4 for Nintendo as the Wii U will gain momemtum with Monster Hunter and Lego City Undercover, the latter being a surprise hit. A steady flow of games should follow from here on out. Moreover, there will be no price drop as they are already losing money per console. I see Nintendo releasing a 8GB bundle with New Super Mario Bros U pre-installed at 329.99$ to replace the by-then discontinued 8GB White Sku (Nintendoland bundle at 349.99$ will stay); sales will increase as a result as consumers will see value, Mario game + affordable price.
Much like the Nov-Dec Japanese schedule, I see Nintendo following the same strategy but serving more as a re-launch with heavy marketing and promotions in the US and Europe. Judging by Nintendo's 3rd Quarter Results, Nintendo did not spend as much as one would expect on marketing this quarter - 300 million US, which includes 3DS, Wii, Wii U and DS budget.
I the end, I think the best has yet to come but there are some struggles ahead. What do you think or anyone for that matter?