It looks real, but I'm starting to doubt it is real. I have a Sony Rewards account and there is nothing on their site about this and I did not receive an email. Unless they are sending out emails in waves, while not even providing the service on their website, I don't think this is real. Maybe, this is coming from a Sony employee, a soon to be launched email ad. But really, not looking too promising as someone could create this graphic if they are really that bored.

EDIT. Nevermind it is real. http://www.sonyrewards.com/en/footer/terms_of_use/psvitacontest/

The website at the bottom of the ad in the op: http://www.urefer.com/sonyvita/ is the sign up for it. They apparently hired amplifinity to do this referral contest.

You have to register by creating an account and include your PSN ID and the PSN ID and Vita serial number. There is a limit of 10 for doing this and you have to spend the sony reward points by end of March, which is really short.

Just in case...I'd avoid using the same password as your PSN account.

Reminds me of Nintendo's Connection Ambassador program for the Wii. Of course Nintendo wasn't asking you to whore out your friends to the tune of $250.  It was more about getting Grandma on the Internet.

In japan alone Bravely Default has broken over 300,000 copies shipped

http://gematsu.com/2013/01/bravely-default-ships-300000-new-developments-teased

Don't worry Sony, keep on making poor spin offs like AC and COD. Well done in committing slow suicide.

Cause Sony totally made those games...

Considering I wasn't able to find it immediately after trying some searches kind of makes me doubt that this contest will be very helpful.

Yeah they didn't, how does that change what im trying to say ?

Sony is every bit responsible for the vita sales and its miserable library. How on earth can you make console without any serious developer behind it ?

OMG, could you stop with your  completely uninformed bullshit? SONY Japan (Gravity Rush), Superbot/SantaMonica (PSASBR), SONY Bend (Uncharted), MediaMolecule (TearAway), GuerrillaGames  (Killzone:M), etc. These aren't serious SONY devs?! What the hell is a non-serious developer anyway??

Typical Sony, targeting 13 to 19 year old males.

I've actually seen 3 people with seen PSVita systems on trains in the last week. Despite the fact that its sales are not of fire I do feel that they did build momentum during the christmas. They just need to keep it up, unfortunately Q1 is quite weak over hear in the west.

Watch the temper sweetheart.

First of all tearaway and killzone are not even out. Second of all, i am refering to the studios that made CoD:D and AC:R. Vita's flag ship games for the holidays.

Sony got behind those titles and expected us to buy them and they failed, so don't go all wikipedia on me.