Referrals have existed for years. This is probably one of the smarter tactics Sony has implemented, which is a testament to how bad Sony's marketing can be.

wait how do we confirm that we got a friend to buy a vita?

Sony should just drop the price of the vita and be done with it

wait...is this for real? I don't to put in my information then find my account inaccessible

Not really sure actually because there is no information about it on Sony Rewards yet. This look like an email but I haven't received one like this yet.

That's...weird. First time I see this kind of promotion for a hardware. Have this happened before?

How about taking a page out of Herbalife. Let people own a piece of the franchise. Multilevel marketing!!!

yeah same here...

Fuck I already did this

Not getting one, but this sounds like a nice way to raise awareness of it and get it in more hands without spending a ton on marketing.