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Forums - Nintendo - First Wii U ad (US)!

Zelhawks37 on 02 November 2012

Didn't like it much. Should show that it is a new console for the average consumer to understand. There was no "hardcore" games like they said either. New ones are bound to come though.



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Soundwave on 02 November 2012
DaRev said:
Soundwave said:
DaRev said:
Soundwave said:
DaRev said:
The commercial was brilliant! Those that don't like the commercial I could only assume are ones that laughed when they heard the name Wii and overreacted when they heard the name Wii U - you'll get over it.


I think most people agreed the "Wii Would Like to Play" TV commercials were well done. 

Better than this, this is kinda ... amateurish. It doesn't give the impression that this is the launch of a major new product categorey, I'm not sure if this even gets the point across that its a new system. 

Not a huge surprise though, I haven't really thought any of their 3DS ads have been that great either. 

I think their better adverts over the last few years have been the celebrity ones, so maybe they should've hired a few "hip" celebs and built a campaign around that. 

The "Wii would like to Play" TV commercials were borderline creepy and weird, and showed almost no games. So i don't what people are complaining about with the Wii U ad which looks modern and fresh, and ultimately shows "How U Will Play Next" Brilliant!

What do you mean it doesn't get the point across, for Wii ads all they did was swing the Wiimote in different ways, for the Wii U ad they did the exact same thing but showed it has a touch screen - so what's to complain about?

The 3DS has used celebrties including Penélope & Mónica Cruz and Gabrielle Douglas.

I liked the Wii Would Like to Play ads, they are far better than the Wii U spots. They are a little weird, but that also makes them memorable and it fits with the product itself, as the Wii *was* different and a little strange at first glance. Instead of fighting that, the marketing execs wisely embraced it. Nintendo's never going to be Apple when it comes to marketing, but that was a pretty nice step into that direction of "lifestyle marketing". 

The other problem I think with this Wii U spot is like 2/3rds of it is like little kids playing. Immediately contrast that with the Wii ads which showed mostly adults/older teenagers using the device. It's fine to use kids, but you also run the risk of giving the impression that you've created a toy, and not an electronics entertainment device. 

I like the Penelope/Monica Cruz 3DS adverts, but those are Europe only I think. 

I think if we have this discussion a year from now you and others will be loving the Wii U ads - let's hope I'm right.

Nintendo has always maintained that they build toys, which is one big reason why they almost refuse to make a console that parents woud think is not appropriate or too expensive for their children. It is also reflected in their games, which can be seen as toys. It's only recently that its fans that were once little kids and are now adults, are demanding that Nintendo be more adult and hardcore - but that is not Nintendo. Plus, I think targeting children has always been a good marketing  strategy on a wide rang of products, including consoles.  

I think they are excited about 3DS and Wii U, as they have now regained their 'dominance' in the hanheld and more so the console markets. They might by less excited about the 3DS, but I think they are keen to keep ahead of PS and MS expecially considering that those other console maufacturers are suppose to have the 'better' consoles.

We're all (well most of us) aware that Nintendo was a toy maker in the past, but it's not the 1970s anymore.

I'm trying not be overly critical, I mean it's not that bad of an ad, but I just think the product deserves a better commercial than this.

The Wii U isn't a toy. It's actually a fairly sophisticated set-top-box with Nintendo TVii being a central hub for the living room (at least in theory), Miiverse, video chat, video services, web browsing, social media integration, Youtube, and half the system RAM devoted to non-gaming functionality, and high definition gaming ... I mean I think the product should be positioned in a more elegant light than "oh it's a new Nintendo for 8-year-old Johnny and his 14 sister can karaoke on it too" which was a good 75% of the ad.

If I'm an adult who isn't incredible pre-disposed to Nintendo, this ad didn't do much, and kids want what older teenagers want anyway, so marketing to an older crowd doesn't alienate kids at all (quite the opposite actually).

There is probably a good product here, but Nintendo is doing it a disservice with the two E3 showings they gave it and both the US and UK launch ads. The September conference, at least they got that right. Lets hope the Wii U Nintendo Direct for this month delivers the goods.



amp316 on 02 November 2012

Apparently you can scratch records with the Wii U.



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TripleMMM on 02 November 2012

Gee, I gotta say, the UK is better than the US, only because they actually said it was a new machine...
It was good, I'll give them that, but not by much...



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Pavolink on 02 November 2012

I liked!
Not in the "Wii would like to play" heaven, but I liked.



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VGKing on 02 November 2012

I think its a good ad. Seems like they're trying to hard to differentiate it from the original Wii though. I can see a repeat of what happened with the 3DS early on.



WindyCityHeat on 02 November 2012

Look how awful wii sales are lol...

Nintendo cant get wiiu out fast enough.

#stinker



ryuzaki57 on 02 November 2012

What are they doing? The line-up is tailor made for core gamers and they only address casual gamers in the campaign, even though they have readied discounted Wii packs for them. This is schizophrenia at best. Not everyone follows gaming news on websites, how do they think core gamers will react at this kind of message?



 

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KeptoKnight on 02 November 2012
RolStoppable said:
DaRev said:

I disagree. What they needed to show, which they did, is how the Wii U separates itself and how different it is from every other gaming console out there, including the Wii. Games are somewhat irrelivant at this point, as gamers like me and you would already know what the Wii U is about, so there is no convincing us one way or another - for example there is nothing Ninty can show in a commercial now that would change my mind about the Wii U. But people who don't know what Wii U is, could care less or know the difference between the games being shown in a short commercial - whether, they showed Zombie U, Pikmin or Nintendo Land, etc, probably wouldn't make a difference to such would-be gamers. 

It's all about the games when a new system comes out. The simplest way to get someone who doesn't follow gaming news interested in buying a console is to show off cool games. The more games, the better. This will make these people go out of their way and look up the product on the internet or talk with their friends about it.

What you propose is what the first 3DS commercials were about. Nintendo emphasized the stereoscopic 3D without glasses and showed people going "ah" and "oh" while looking at a 3DS. They didn't show any games at all. The 3DS launch period was anything but good.

People don't buy video game systems for the hardware, they buy them for the games.

yup ^.^

IF 3rd party continues to support Wii-U, the Wii-U will have everything we have asked for in terms of software. It definitely has an exciting start.

Is it just me or the Wii-U feels like a PS2 so far?



the2real4mafol on 02 November 2012

An OK ad for an already sold out console!



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