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Forums - Sales - Xbox 360 getting largest single price drop on record in Australia; could other regions follow?

aikohualda on 03 October 2012
smroadkill15 said:

Link:http://www.gamespot.com/news/xbox-360-getting-a-price-cut-in-australia-6397579

Microsoft Australia today announced it is lowering the recommended retail price (RRP) of its Xbox 360 standalone consoles and Kinect bundles in Australia by between $50 and $150. The price drops will be effective starting Thursday, October 4.

According to the publisher, the move marks Microsoft's largest price drop on record in Australia.

 

Microsoft has dropped the price of its Xbox 360 consoles in Australia.

The new prices will be as follows:

250GB Xbox 360 will now be available for $299 ($150 price cut)
4GB Xbox 360 will now be available for $199 ($50 price cut)
4GB Xbox 360 with Kinect will now be available for $299 ($100 price cut)
Kinect Sensor will now be available for $149 ($50 price cut)
Limited edition Xbox 360 consoles will now be available for $399 ($50 price cut) - this refers to existing consoles only, and does not include new-release consoles such as the limited edition Halo 4 Xbox 360.

Microsoft Australia's Christmas line-up includes Halo 4, Forza Horizons, Dance Central 3, Nike + Kinect Training and Fable The Journey, as well as services like Xbox SmartGlass and Internet Explorer. The publisher also revealed a new Xbox Live update will be scheduled for later this year.

Microsoft Australia also announced Halo 4 will launch in Australia on November 6 for a RRP of $89.95 for the standard edition, and $129.95 for the limited edition.

how much is the rate of Australian $ vs US$?



 

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crissindahouse on 03 October 2012
kowenicki said:
Slimebeast said:
yo_john117 said:

If Microsoft were smart they would drop the price in NA as well. A price setup like this would be optimal.

4GB -- $129ish

4GB/Kinect -- $199ish

250GB -- $199ish

250GB/Kinect $299

 

Now is the perfect time to drop the price of their console and then advertise like they never have before because they're making plenty of profit off of the 360 currently (and they probably still would even with the above prices) and now is the time to market the Xbox brand so they can really get a buzz going for next generation.

That would be like giving away them for free. Like they do in Europe.

I don't know. I might not like a price drop. I think it's cocky by MS to keep the price high at $300 for a X360, cocky in a cool way.

huh?

are you taking the piss?  Lets compare like with like.

4GB console:

Amazon.com $204

amazon.co.uk £149 ($240)

so almost the same without tax. i think we should all get a price reduction then. (i don't even know what the rrp is in uk, euro zone and usa^^)



Cobretti2 on 03 October 2012
aikohualda said:

how much is the rate of Australian $ vs US$?


1 AUD = 1.0253 USD

6 months ago or so it was like
1 AUD = 1.10 USD



 

 

Slimebeast on 03 October 2012
kowenicki said:
Slimebeast said:
yo_john117 said:

If Microsoft were smart they would drop the price in NA as well. A price setup like this would be optimal.

4GB -- $129ish

4GB/Kinect -- $199ish

250GB -- $199ish

250GB/Kinect $299

 

Now is the perfect time to drop the price of their console and then advertise like they never have before because they're making plenty of profit off of the 360 currently (and they probably still would even with the above prices) and now is the time to market the Xbox brand so they can really get a buzz going for next generation.

That would be like giving away them for free. Like they do in Europe.

I don't know. I might not like a price drop. I think it's cocky by MS to keep the price high at $300 for a X360, cocky in a cool way.

huh?

are you taking the piss?  Lets compare like with like.

4GB console:

Amazon.com $204

amazon.co.uk £149 ($240)

The recommended price in Europe is 239 Euros for a X360 250GB compared to $299 in the US, but in reality they are selling here them for even cheaper than 239 Euros.



sales2099 on 03 October 2012

You guys know the AUS dollar to American dollar conversion means nothing.

Austrailia government is notorious for drastically marking up gaming products just because they can.



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles. 

 

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Slimebeast on 03 October 2012
kowenicki said:
Slimebeast said:
kowenicki said:
Slimebeast said:
yo_john117 said:

If Microsoft were smart they would drop the price in NA as well. A price setup like this would be optimal.

4GB -- $129ish

4GB/Kinect -- $199ish

250GB -- $199ish

250GB/Kinect $299

 

Now is the perfect time to drop the price of their console and then advertise like they never have before because they're making plenty of profit off of the 360 currently (and they probably still would even with the above prices) and now is the time to market the Xbox brand so they can really get a buzz going for next generation.

That would be like giving away them for free. Like they do in Europe.

I don't know. I might not like a price drop. I think it's cocky by MS to keep the price high at $300 for a X360, cocky in a cool way.

huh?

are you taking the piss?  Lets compare like with like.

4GB console:

Amazon.com $204

amazon.co.uk £149 ($240)

The recommended price in Europe is 239 Euros for a X360 250GB compared to $299 in the US, but in reality they are selling here them for even cheaper than 239 Euros.

So they are roughly the same price then...  how is that giving them away for free in comparison?  (239 euros = 308 dollars)

the difference is marginal.

Because normally products cost the same in Euros as they do in Dollars. So in this case X360 is perceived as much cheaper than it is in NA.



aikohualda on 03 October 2012
Cobretti2 said:
aikohualda said:

how much is the rate of Australian $ vs US$?


1 AUD = 1.0253 USD

6 months ago or so it was like
1 AUD = 1.10 USD

WOOOOOOOOOOOOOOOOOOOOOOOOOOOW....

that is... drastic



 

Slimebeast on 03 October 2012
kowenicki said:
Slimebeast said:
kowenicki said:
Slimebeast said:

The recommended price in Europe is 239 Euros for a X360 250GB compared to $299 in the US, but in reality they are selling here them for even cheaper than 239 Euros.

So they are roughly the same price then...  how is that giving them away for free in comparison?  (239 euros = 308 dollars)

the difference is marginal.

Because normally products cost the same in Euros as they do in Dollars. So in this case X360 is perceived as much cheaper than it is in NA.

so you mean that because for once a manufacturer prices fairly it is wrong? lol

ok.  carry on.

It's not "fairly". Everybody knows MS dropped the X360 to 239 Euros a few years ago because they were desperate about the dismal sales.

Since then Sony became desperate too and nowadays the PS3 costs around the same (250 Euros until recently) but this was not always the case. There was a time when the PS3 cost 400 Euros and the X360 was perceived as the cheap second rate console at 239 Euros.



WiiBox3 on 03 October 2012

Have the tariff prices changed for importing electronics into Australia?



crissindahouse on 03 October 2012

rrp of 239€ means ~$259rrp without tax

usa has rrp of $299 without tax

so yes, euro zone market is something microsoft seems to give the console cheaper away.