This honestly doesn't sound much different than with Wiiware but that wasn't bad so there is nothing wrong there.

The Wii U eShop will offer digital downloads of full games and indie titles, in addition to DLC and other gaming related purchases. Nintendo has announced that users will have three ways of purchasing content on the Wii U eShop. The three purchase options are valid for both the Wii U and the Nintendo 3DS.

• Purchase directly at the Wii U eShop via credit card.
• Purchase via a download code that you have received or bought from someone.
• Pre-paid download cards that can be purchased in video game stores and online.

 
Nintendo hasn’t revealed much about possible Wii U eShop prices, only that full retail games will be offered at launch. The company is rumored to be offering “insane incentives” to publishers to put their games on the eShop. Nintendo is also expected to offer their own first party Wii U games on the eShop, titles such as Pikmin 3 and Nintendo Land. It’s unknown whether the Wii U will stick with the “Nintendo Points” from the original Wii, or if prices will simply be shown in local currency.

Source: http://wiiudaily.com/2012/07/nintendo-explains-wii-u-eshop-purchase-options/

I honestly love the gift option and hope they keep it. Surprised other companies don't follow (I could be wrong about PSN....but I remember XBL not having it.)

Double post....

Where?

My post was a double post, that is why I edited my post to say it was a double post. 

How could you? :(

I just hope this service is actually running on my region, I missed out on all kinds of downloadable content for the wii, 'cause it was unnavailable in the caribbean...

I agree.  If there was a gift option on Xbox or PS3, I would have actually bought some games for other gamers just so I could have someone to play them with online.  The other companies need to steal this idea and Nintendo needs to keep it.

They should copy steam with the whole buy 4 copies for a cheaper price so people could pool money with their friends to buy the pack. That would be sweet. I would use that feature to buy games like borderlands with my friends so we could all play. In fact, I would try to con my friends into doing that for every multiplayer game.

you really werent missing much, except for VC.

OT, sounds good, already seems to have more features and things than WiiWare ever did. DLC, full retail games for DL.