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Forums - Microsoft - $400 X360+Halo bundle revealed. No X360 price cut despite PS3 Slim and WiiU launches?

look at this thread

if they label the Halo 4 console price for 299~349 now
people will know that means 360 will gonna price cut because Halo 4&Reach&Gears 3 console all 3 have same equip and Reach/Gears 3 console sold it for $399

plus,right now is not a good timing for price cut



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The holiday would be a great time for a 360 price cut and I believe that the pricing is subject to change.



Before the PS3 everyone was nice to me :(

Troll_Whisperer said:
kain_kusanagi said:
I'm not so sure that MS needs to cut prices. If the ugle PS3 Slim2 is real it may stay the same price. The Wii U isn't a guaranteed hit. MS can cut prices at any time, but I don't think MS will unless they have to. If the PS3 gets a price cut and the Wii U is a hit then MS can react with a price cut at that time.


A PS3 price cut is guaranteed. They can't sell the 16GB model for the same price they are selling the 160GB one today. They'll at least sell the 16GB model for $199 while keeping the other two &249 and $299.


Are we sure there is going to be a 16GB model? Right now everything is a rumor and it could be a mistake. It could really be 160GB like there is now. If that's the case Sony could easily launch a new model with a pack in game at the same price levels. Unlike the Xbox 360 that can get by, just barely, without a decent harddrive, the PS3 has many games with manditory installs. 16GB just wouldn't cut it. Those of us with 60GB fats can tell you they fill up fast.



Jeez, what are they trying to do, give the console lead to Sony?



crissindahouse said:

no clue but it really seems like they don't try a lot anymore to sell more 360s. just talking about this edition, it is for halo fans and not really for new console customers so they rather try to make a good profit with the halo 360s instead of selling more of them but without gaining a lot new customers because even if they would sell that edition for a lower price most who will buy it already own a 360. so they only profit they will make selling this edition is the profit of the console itself and not future game sales.

I think it's because they're still selling the 360s at a loss.



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withdreday said:
crissindahouse said:

no clue but it really seems like they don't try a lot anymore to sell more 360s. just talking about this edition, it is for halo fans and not really for new console customers so they rather try to make a good profit with the halo 360s instead of selling more of them but without gaining a lot new customers because even if they would sell that edition for a lower price most who will buy it already own a 360. so they only profit they will make selling this edition is the profit of the console itself and not future game sales.

I think it's because they're still selling the 360s at a loss.



why do you believe this?

Rudisha said:
withdreday said:
crissindahouse said:

no clue but it really seems like they don't try a lot anymore to sell more 360s. just talking about this edition, it is for halo fans and not really for new console customers so they rather try to make a good profit with the halo 360s instead of selling more of them but without gaining a lot new customers because even if they would sell that edition for a lower price most who will buy it already own a 360. so they only profit they will make selling this edition is the profit of the console itself and not future game sales.

I think it's because they're still selling the 360s at a loss.



why do you believe this?

I just can't see any other reason they won't cut the price. They were are in position to put their foot on Sony's throat on several occasions with a price cut this gen, and they didn't, which leads me to believe they still want to turn a profit on the console.



withdreday said:
Rudisha said:
withdreday said:
crissindahouse said:

no clue but it really seems like they don't try a lot anymore to sell more 360s. just talking about this edition, it is for halo fans and not really for new console customers so they rather try to make a good profit with the halo 360s instead of selling more of them but without gaining a lot new customers because even if they would sell that edition for a lower price most who will buy it already own a 360. so they only profit they will make selling this edition is the profit of the console itself and not future game sales.

I think it's because they're still selling the 360s at a loss.



why do you believe this?

I just can't see any other reason they won't cut the price. They were are in position to put their foot on Sony's throat on several occasions with a price cut this gen, and they didn't, which leads me to believe they still want to turn a profit on the console.

The rule of business is to sell a product for the highest amount that the majority of customers are willing to pay. The Xbox 360 hasn't sold at a loss for years and may have never sold at a loss. Yes, MS could have undercut Sony many times, but they chose not to start a price war that would end up with both of them selling at a loss. MS must be happy with their sales projections right now. They can always price drop later. If Sony drops so will MS and things will be as they are now, just at a lower price.  MS knows that if they drop first Sony will drop too and they will be at the same price but make less money.



CGI-Quality said:
withdreday said:

Jeez, what are they trying to do, give the console lead to Sony?

Even if the PS3 passes the 360, the "console lead" belongs to the Wii. Second, we don't know what Microsoft is planning (outside of this bundle). 

Regardless, I'm sure neither of them wants the legendary 3rd place.



kain_kusanagi said:
withdreday said:
Rudisha said:
withdreday said:
crissindahouse said:

no clue but it really seems like they don't try a lot anymore to sell more 360s. just talking about this edition, it is for halo fans and not really for new console customers so they rather try to make a good profit with the halo 360s instead of selling more of them but without gaining a lot new customers because even if they would sell that edition for a lower price most who will buy it already own a 360. so they only profit they will make selling this edition is the profit of the console itself and not future game sales.

I think it's because they're still selling the 360s at a loss.



why do you believe this?

I just can't see any other reason they won't cut the price. They were are in position to put their foot on Sony's throat on several occasions with a price cut this gen, and they didn't, which leads me to believe they still want to turn a profit on the console.

The rule of business is to sell a product for the highest amount that the majority of customers are willing to pay. The Xbox 360 hasn't sold at a loss for years and may have never sold at a loss. Yes, MS could have undercut Sony many times, but they chose not to start a price war that would end up with both of them selling at a loss. MS must be happy with their sales projections right now. They can always price drop later. If Sony drops so will MS and things will be as they are now, just at a lower price.  MS knows that if they drop first Sony will drop too and they will be at the same price but make less money.

I wouldn't say never- http://www.joystiq.com/2005/12/28/xbox-360-costs-715-to-make/ 

That was 5 years ago. But I'm thinking the 3 or so years the 360's gone with out a price drop has something to do with the fact they lost so much at the start.