$400 X360+Halo bundle revealed. No X360 price cut despite PS3 Slim and WiiU launches?

[kain_kusanagi]

withdreday said:

Rudisha said:

withdreday said:

crissindahouse said:

no clue but it really seems like they don't try a lot anymore to sell more 360s. just talking about this edition, it is for halo fans and not really for new console customers so they rather try to make a good profit with the halo 360s instead of selling more of them but without gaining a lot new customers because even if they would sell that edition for a lower price most who will buy it already own a 360. so they only profit they will make selling this edition is the profit of the console itself and not future game sales.

I think it's because they're still selling the 360s at a loss.

why do you believe this?

I just can't see any other reason they won't cut the price. They were are in position to put their foot on Sony's throat on several occasions with a price cut this gen, and they didn't, which leads me to believe they still want to turn a profit on the console.

The rule of business is to sell a product for the highest amount that the majority of customers are willing to pay. The Xbox 360 hasn't sold at a loss for years and may have never sold at a loss. Yes, MS could have undercut Sony many times, but they chose not to start a price war that would end up with both of them selling at a loss. MS must be happy with their sales projections right now. They can always price drop later. If Sony drops so will MS and things will be as they are now, just at a lower price.  MS knows that if they drop first Sony will drop too and they will be at the same price but make less money.