.... is that a joke? No you can't assume that. You are once again using anecdotal evidence. It is a fair assumption that given the high sales of black ops in the UK that a similar percentage of DLC sales would be in the UK. Use some common sense for goodness sake. 

Also what do you mean downloads don't mean people? Who are these people who are buying the same dlc twice? How are they even managing it? Stores will block a second purchase and just allow you to re-download. 

Oh p.s. even with your laughable made up figures it still disproves the study. They said 1million people bought digital games and 500k bought DLC. Well for CoD you are talking about DLC and your made up figures came out at over 500k.  

I am going to try this again.  What the article actually says is that 1 million people bought digital games and "a further 500k" bought DLC.  That means that 1 million people bought digital games and 1.5 million people bought DLC, not that 500k people bought DLC.  I don't know or care if the stats are correct, but you are like the eighth person in this thread who blatantly misread the article.

yeah i thought about the cod map packs as well. one of these for black ops alone should be on every 10th or so xbox hdd and on many many ps3s as well. not to forget about the halo, gran turismo, forza and gears dlcs. dlc's for games like rock band and fifa (isn't there something to buy as well? fifa is huge here in europe right?) or whatever more. like i said yesterday, i don't really know someone who did not even purchase one arcade game or so last year (ok it could be coincidence) no clue how only every sixth ps and ninth xbox owner should have bought anything of all you could buy last year.

Nope, you got it wrong.

1 million games, 500k DLC.

If you watch the news about a car accident and the reporter tells you "4 people died and further 3 were injured" you should know that 4 people died and 3 were injured, so 7 people were involved... Not 4 people died and 7 were injured (4+3), resulting in 11 people involved in this accident.

I think your last 3 posts are the definition of Selfown.

Wrong. The way the sentence is worded doesn't mean that at all. The thing it is quantifying is total people who bought digital content. It states 1 million bought digital games and and then a separate 500k bought dlc. Making a total of 1.5million.

If it worked your way then it would not be stated like that. As it would mean that of the 1million who bought a digital game the exact same people would have to buy dlc and that no-one bought just a digital game. 

Edit: Looks like me and Dirtyp2002 are tagging in and out on this one lol. His explanation is also a very good and clear one. 

17% of PS3 install base and 11 percent of 360 install base is around the 1.5 million mark (assuming total LTD sales is > install base by perhaps 5% - which might be something like the aggregate cosole failure rate). So at least the article is internally consistent, and consistent with VGC LTD sales in the UK for PS3 and 360 for that matter.

We may think 17% and 11% are ridiculously low figures, but just look at the software tie ratio for both consoles. I bet almost every member of this website has a lot more games in their library (at least for their most favoured console) than the tie ratio. I have more games for my PS3 than the 360 tie ratio in the USA, which is the highest tie ratio of any current get console in in any region. In fact my own personal tie ratio is probably double the USA overall tie ratio for 360. And I'm not exactly the most prolific gamer on this website.

Face it, we here are not representative of your "average" console owner. So our impression of what might be typical across the entire console owner base might not be all that accurate.

I'm not surprised, I think people overestimate the importance of digital distribution.

Also, the 360 has a younger audience than PS3 so I find it reasonable that this would be the case.

not sure why you think we compare it with vgchartz users? i compare it with my friends list which has 30 real life friends or old colleagues included and they all bought something last year and if i look at their friends list, most of those i don't know have bought something as well last year which i can see (dlc's, arcade game...) not to speak about themes, avatar shit and things like that. ok i have to say, i have no kids in my list^^ but some parents who have a 360 because of their kids

You assumed that because Black ops UK sales make up 14% of all black ops sales, that it also means that UK makes up 14% of the $250million worth of DLC sales. It doesn't. You can't assume that. Everything other than the article is based on assuption, only the original data is correct.

I mentioned Downloads are not people as, not your's, but some people's posts seem to treat it like it was downloads.

The article said 'while a further 500k bought DLC', that to me was a million plus 500k. so 1.5. That said by 25% estimation was high for argument sake, I doubt DLC download percentage for Black Ops is even 5% of the UK market.

My assumption isn't that it makes up exactly 14% but that the ratio would be in the same region. Seriously where the hell is your logic that the UK is some sort of abnormality where people don't buy DLC coming from? Oh yea 14% of black ops sales were in the Uk, but dlc? No british people hate dlc, like 0.5% of the dlc was sold there. Americans though? Damn they love that dlc, they guzzle it down! 

I don't think you understand the point. You have taken the revenue for DLC which is already a percentage of the original people who bought it and then made a further percentage of that percentage. 14% of BLOPS DLC sales being in the uk would not equal all BLOPS owners in Britain having bought it. Assuming the 25% you have taken of BLOPS owners in the Uk buying the DLC it is very likely that actually total dlc sales for the Uk would be higher than 14% of the total. 

Not only this but your entire argument is based on a sample size of you and your mates..... Well so if I tell you that all of my friends did buy the dlc that immediately ruins your sample size. If two people told you that well it would mean your results would be the complete opposite! 

Yes it is 1.5million.... 1 million being games and .5million being dlc. Making a total of 1.5million. Not 1million + 0.5 million = 2.5million. Seriously what is wrong with people where they don't understand the use of the word further? DirtyP's post summed it up fantastically. Further does not mean original + the further on top of original. ''Today it was revealed MS has been fined 100million for anti-competitive policies and a further 50million for price fixing....for a grand total of 250million!111!!!''

These figures are nonsense. Your entire argument relies on the fact that for ONE game, and that even though it would mean the UK is some region where people detest DLC, the figures could possibly work. It is beyond flimsy. Only 500k of people buying DLC across PS3 and 360 is a joke. Think of all the music games, all the shooters, rpgs etc all the different genres that have dlc and how hugely successful some of it (like COD's has been).