man-bear-pig said:
Andrespetmonkey said: I think they need to kill off some divisions, forget TVs and Tablets. Focus on Movies, Music, laptops. Playstation and some other smaller divisions. Connect all your devices, unify your software like Microsoft is starting to do. Get your marketing teams shit together and although this is far easier said than done, innovate. Don't spend billions on tech that clearly doesn't have any realistic potential, Blu-ray was a good investment, T3H C3LL, however godly it may be, wasn't. All this boils down to is Sony needing smarter management, and seeing how Kaz (peace be upon him) turned around Playstation 3 after it's shitty launch I think he's got a good chance of turning the company as a whole around. |
Forget tablets? The tablet market is in its infancy and it will grow a shitload in the next 5 years. If they can even get a small slice of that market, then that is what they should be focusing on, rather than laptops. It was the same story with smartphones, in that Sony only had a late, half-assed attempt, when they should be going all in. They need to realise that in the future, laptops = tablets & handheld gaming = smartphones.
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Maybe I should expand on that point. Actually I didn't even explain it in the slightest so I will now.
Get rid of tablets for now, continue to develop the VAIO brand on laptops and when the line between Laptops and tablets truly starts to blur make the transition.
Why you say? Because VAIO makes Sony money and is established, and it's clear Sony need to cut divisions so why cut a profitable one? Like I said, when the market for laptops really starts to shift, when Laptops become tablets, that's when Sony gets back into tablets with the proven VAIO brand.
They can't afford to forget about laptops and take a risk on tablets and they can't afford to focus on both, luckily one is soon becoming the other and that's why they should focus on the most profitable one now and slowly evolve it into the other once it takes over.