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Forums - Sony - Sony cuts Vita shipment for France by 50%

happydolphin on 11 January 2012
Seece said:
happydolphin said:
Barozi said:
Argh_College said:
Slimebeast said:
40K for a Western country with 60 million people. The total European shipment should be around 250 K then (I'm thinking rufly 6 times France shipment).

Should be way higher... Dont tell me you think its gonna be lower than Japan ??

100K for UK, 70K for Germany, 40K for France, 40K for Italy, 40K for Spain.

Give or take. Now you add all the others countries...

Nah only Germany's PC market is a lot bigger than France's.
If France gets 40k Germany "should" get 30k, Italy and Spain 20-25k, UK also more like 80k.

250k doesn't sound that far off.

Since the original shipment was at 80K for France, your scheme might look more like:

Germany gets 60K, Italy/Spain 40-50K, UK gets 160K. Then add the reduced 40K for france.

340-360K. Originally it would've been maybe 380-400K.

Japan's original shipment was 400K for the wifi model I think, 700K for both models. So why would sony ship so much less for Europe than for Japan? Would the holiday season explain it?

700k was an unconfirmed rumour people ran with

http://www.gamasutra.com/view/news/39561/PlayStation_Vita_sells_over_500K_to_consumers.php

You are right. 500K confirmed. It still begs the question, given relative market difference between Europe and Japan, example of PS3 below:

 

Total PS3 Sales, Europe vs Asia:

23.6 (Europe)

13.5 (Asia-Pacific, MEA)

Ratio: 1.75 Europe vs Asia

 

Then again they may be modeling against the performance of the PSP over the ending generation. 

Total PSP Sales Europe vs Asia:

20.9 (Europe)

28.9 (Asia-Pacific, MEA)

Ratio: 0.73 Europe vs Asia

 

That might be a little closer to the vita shipment ratio Europe vs Japan:

380K (Europe)

500K (Japan, including 3G model)

Ratio: 0.76 Europe vs Japan

 

Either they're treding against the PSP's performance, or they are expecting a better Europe vs Asia ratio for the PSV, but boosted the launch shipment for Japan for the double-holiday season (Christmas + Coming of Age Day).

 

------------------------------------------------------------------------

For my dear mystery game lovers:

Blue skies, bright white clouds, it was a day of laughter. Better yet, it was a day of joy. Bernaby stretched his way off the parc bench and walked on the nearby road with not a care in the world. Barring a striking distraction, the young chap would have simply kept on strolling. But the picture he saw was impossible to ignore. Blood covered the body of a woman on a ripped photograph that lay there, floating in a puddle. Briskly, he turned the photograph around and read a name: Iskandar. Below it read "I did it for you".



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theprof00 on 11 January 2012
Tridrakious said:
Seece said:
Tridrakious said:
Well...(looks at my Sony PR handbook) AH!

"The PlayStation Vita is a tremendous device that brings the PS3 home console experience wherever you go. We see that demand is not as strong in France as it is in other countries. The reasoning behind this move is to ensure the Vita can get into the hands of the die hard gamers the world over. In Japan the system has pushed over half a million units and is on pace to surpass 4 million in Japan alone by the start of the holiday season of 2012. As we turn towards E3 you will see the incredible breadth of content available on PS Vita. An unmatched, unchallenged multimedia gaming platform. As we say with every PlayStation we launch it's a marathon, not a sprint in this business. We want gamers to be enjoying the Vita experience 10-years from now.

Games like Call of Duty, KillZone, Resistance, Final Fantasy and MotorStorm are coming. Once gamers get their hands on PS Vita their will be no question. They will want to own one."

Don't think Sony would even come out with something like that, that's some immagination you have there.


Practicing.

Sadly, it's especially impossible with those listed numbers. 4m by beginning of holiday 12 in Japan???

That's like 79k per week, when it's only trending 49k in its third week.



Kai Master on 11 January 2012

That's quite weak, adjusted to US pop that would be a 200k launch in US...



Tridrakious on 11 January 2012

Sony could be adding those 40k units to either the US or the UK where there is potential chance of sell outs at some retailers.

We can't really speculate accurately about why this move was made.

Wanting units for bigger markets? Exchange Rates? I'm not sure and no one here knows for sure. Unless someone here is a Sony exec who knows the numbers.



EpicLight on 11 January 2012

Hahahaha.... poor thing.



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Roma on 11 January 2012

well at least it would be the fastest system to sell out :D

Sony you sneaky



    R.I.P Mr Iwata :'(

Xenostar on 11 January 2012

Could be a redistribution, could be manufacturing shortages,

They would have to be heavily penny pinching to be delaying half the shipment in the hope the Euro recovers, cos there clearly going to sell more than 80k fairly quickly even if it was a massive flop.



thismeintiel on 11 January 2012

I think this has to do with Sony seeing how the demand for the 3G model wasn't very high, so they are shifting gears in production plants to push out more WiFi models. I believe the original shipment for Japan was more like 60% WiFi to 40% 3G, while the one for France is reportedly 75% to 25%. It probably was originally going to be the same ratio as the Japan launch. They may also be making sure they have enough units for the US/UK launches.



 

blkfish92 on 11 January 2012

Uhg Sony and their bad starts.



           

Tridrakious on 11 January 2012

The mass public though won't ask about how many got shipped in. They will just see "Sold Out" and think it's a hot must have item.