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Forums - Sony - What Does Sony Need To Do To Beat X360 In America.

KBG29 said:

I don't think PS3 will ever outsell 360 in the US, not for one week, one month, and never over a year.

America sells based on marketing. The American public is so brain dead, they can't tell a shirt from a pizza unless it was marketed correctly. Thus lies the PS3's problem. Microsoft made the 360 cool. Teenagers think its cool, that trickled to the parents, and the ball has just kept rolling. Kudos to MS for the job they have done.

Microsoft has been around the block and they know how to play the game. Products do not sell themselves. Show the people that something is "cooler" or "more in" than any other product, and that's what counts. Most Americans will not look beyond advertising in there purchases. Same thing happens with every other product in this country from toothpicks to politics. The cheapest or best sold product wins most of the time.

Sony's only chance is to get the PS4 over as the "cool" product early in the next gen. Make sure Call of Duty is the in deal on there platform, whore out PSN to every end of the digital world, and team with other "in" products (Disney, Justin Bieber, Facebook, Alcohol, marijuana, Porn, Honda, ect.).

They are getting PSN rolling right now with the apps for every device under the sun. All it will take is the right flash and flare, and it has to happen soon. The market is killing of competition and if Sony doesn't right this ship soon, Samsung, Apple, and Microsoft, along with the slew of street rat products will kill anyone in between. Right now Sony's sitting right in the crosshairs.

How can your sig be that great yet your post be so utterly worthless and hateful?



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Sony should really use their Movie and Music division. I mean show Spiderman playing a PS3 or a PSvita in an TV add or and use Justin Timberlake or even better AC/DC as add puppets.



 

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It matters because what the Xbox 360 has to climb in Europe is a hill, what the PlayStation 3 has to climb in North America is a mountain.

I don't think Microsoft will overcome its obstacles in Europe any more than I think Sony will in North America.  But Microsoft will have an easier time overcoming perceptions in Europe than Sony will with what the PS3 offers consumers.  Between now and the next generation, the Xbox 360 will continue to make inroads into Europe, where as I don't see the PS3 offering anything overtly compelling with the PS3. 

The move to streaming movies and TV shows through services like Hulu and Netflix significantly changed the one significant compelling factor for owning a PS3, Blu-Ray.  I think games wise, the Xbox 360 and PS3 are on an even keel.  Exclusives in AAA retail games may take a nod toward the PS3's favor, but the significance of that has been greatly overblown.  All in all, the types of games and their availablility on both platforms are pretty evenly matched.  Games are a moot point.  The PSN debacle has significantly hurt the perception of PSN.  Free or not.  In general, both services provide a similar experience, but the question becomes which one are your friends on.  Ultimately that decides what console you buy and what console you play on most.

In Europe the PS3 a better online experience.  Had Microsoft offered a more compelling service, or made more overtures to do so before 2011/12, I think they would have made more progress in Europe, but one of the biggest frustration points for European Xbox 360 owners is the lack of parity not only with the US offerings of the service, but even of neighboring states.  That is changing, and 2012 will provide the biggest expansion of Xbox LIVE in Europe in terms of service offerings, but it may be too little too late.  We'll see how things go once the service expansions are complete.

 



Release a Halo and Gears of War title.



Sony needs to sell the PS3 for at least $199 to beat the Xbox360 in USA. And they needed to do it already. I was in Best Buy during the xmas season...I overheard two sets of parents discussing which console to get and it seemed to come down to price. The parents really didnt know much about the PS3 or the Xbox360...but they new that one was $199 and one was $249. The $50 price cut (from $299 to $249) that Sony gave the PS3 in 2011 was not enough...should have been a $100 cut. I think a $199 PS3 would have pushed hard up against the Xbox360 over the holidays in the USA. And I think it may be too late for the PS3 to gain back respect in the USA (even if Sony drops the price to $199 today). Sony will cut the price of the PS3 to $199 in 2012, but it will be too late by then...no one will care.



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yo_john117 said:
KBG29 said:

I don't think PS3 will ever outsell 360 in the US, not for one week, one month, and never over a year.

America sells based on marketing. The American public is so brain dead, they can't tell a shirt from a pizza unless it was marketed correctly. Thus lies the PS3's problem. Microsoft made the 360 cool. Teenagers think its cool, that trickled to the parents, and the ball has just kept rolling. Kudos to MS for the job they have done.

Microsoft has been around the block and they know how to play the game. Products do not sell themselves. Show the people that something is "cooler" or "more in" than any other product, and that's what counts. Most Americans will not look beyond advertising in there purchases. Same thing happens with every other product in this country from toothpicks to politics. The cheapest or best sold product wins most of the time.

Sony's only chance is to get the PS4 over as the "cool" product early in the next gen. Make sure Call of Duty is the in deal on there platform, whore out PSN to every end of the digital world, and team with other "in" products (Disney, Justin Bieber, Facebook, Alcohol, marijuana, Porn, Honda, ect.).

They are getting PSN rolling right now with the apps for every device under the sun. All it will take is the right flash and flare, and it has to happen soon. The market is killing of competition and if Sony doesn't right this ship soon, Samsung, Apple, and Microsoft, along with the slew of street rat products will kill anyone in between. Right now Sony's sitting right in the crosshairs.

How can your sig be that great yet your post be so utterly worthless and hateful?


This post and my sig are one in the same. It is not meant to be hateful, it is what I see everyday living in America. People have forgot how to have fun, and the meaning of love. Everything is expected to be handed out on a platter, and if the platter is not of a kings status, it is a slap in their face. They have shut their brains down, and don't take into account any variables. These are the people that I am reaching out to, the people I am asking to research, learn, and love.

So basically, the way I see it is, if Sony wants to succeed with PS3/4 their are two ways for it to happen. Make the best product, and somehow wake up the american consumers. Or put together the most mushy, flashy brainwashing advertising possible to heard them to their field.

Either way, i am going to continue to be happy, and live my life, and be proud to let others live theirs. If I get asked about problems, or told about issues, just don't expect the fluffy answers that most people put out. It don't mean i'm mad, or being hateful, just saying what I see. 



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL

spurgeonryan said:
They seemed to have spent a lot on advertising in 2011 as it is. Not sure what else they could do in America with advertising.

As for rebranding, do you still think they have time for that?


I think this generation could last even longer if the big 3 rebranded their current systems. Make system improvements that consumers will care about. 



sales2099 said:
ThePS3News said:

I Still Dont get it, 2011 was perhaps the PS3's biggest year yet. As far as exclusives and features goes, Sony has ALWAYS beaten the X360 in these categories and 2011 was no exception. Uncharted 3, Killzone 3, Infamous 2, LittleBigplanet 2, Resistance 3, So Many Exclusives in 1 year and yet it still was not enough to get the american gamers attetion...

I think Sony either Needs to spend More money on marketing or rebrand the PS3 competly (atleast in america) to try to appel to american gamers. Or atleast try to make the PS3 Look/sound like a better deal then the 360. I mean for $249.99, The PS3 is easily the bigger bang for your buck as far as quality is concerned. Not trying to bash the 360 or anything, It just amazies me how the 360 is still outselling the PS3 by more than double the amount in america when the 250gb model is still $299.99...

What do yall think Sony Could do to aleast try to compete with the X360 this year in America??



Just because you have exclusives doesnt mean they are worth peoples attention. For 2011 PS3 had Uncharted 3. Every, and I mean every other 2011 exclusive was a "meh" to the masses, regardless of critical acclaim. Sony never got a mascot that rivals Master Chief or Mario in sales. Sales equals relevance, pop culture status, brand recognition.

Kinect is now a game changer. Voice commanding your media is seen as trendy and convenient. Casuals and core gamers use Kinect when hosting parties. 360 is a core gamers console (since most 3rd party games sell better) and now its seen as the peoples console. 

Sony, like everyone says, still primarily appeals to the core. You cant win if your seen as a "sausage fest" console, not a mass market one, regardless of pricing or exclusives. 

And you have no claim that PS3 has more bang for the buck on quality. Quality is subjective. For me, 360 is beter in quality because I prefer the best online, my friends all game on it, I like getting multiplats and DLC before PS3, and their exclusives, while fewer in number, interest me as a gamer far more then the dime a dozen PS3 exclusives. 

I understand what your trying to say. But what i was trying to point out was that if you compared to X360 with the PS3, One clearly offers more than the other product as far as features are concerned. I will not get into specifics, But i am pretty sure most people would agree that the PS3 is a better value for your money than the X360.

Also some of the stuff you stated was also subjective.

Definition of Quality - https://www.google.com/#hl=en&rlz=1C2CHFX_enUS435US455&q=quality&tbs=dfn:1&tbo=u&sa=X&ei=jU4BT9CjKsGztwebkNGXDQ&sqi=2&ved=0CCYQkQ4&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=1fb9386827ca6b22&biw=1152&bih=739



Sony can't finacially afford the $250 price it has for the PS3 right now, how is it going to afford a $200 price by Summer? Do ant of you people read Sony financials? They admitted last quarter they lost money as an entire division largely because of the price cut.

With the Vita being released at a loss and so far doing poorly sales wise, Sony can't afford to sell the PS3 at $200. They have no room in their budget for it. Not even six months from now.



Adinnieken said:
Sony can't finacially afford the $250 price it has for the PS3 right now, how is it going to afford a $200 price by Summer? Do ant of you people read Sony financials? They admitted last quarter they lost money as an entire division largely because of the price cut.

With the Vita being released at a loss and so far doing poorly sales wise, Sony can't afford to sell the PS3 at $200. They have no room in their budget for it. Not even six months from now.

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