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Forums - Sales Discussion - October NPD 2011 Thread - 360 393k, 3DS >250k, Wii 250k, PS3 250k, DS ~180k.

Carl2291 said:
When do we usually get MS stuff and Sony stuff?

next 30 mins

I'm not really here!

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Wii is up YoY? October last year must have been awful.

DS is still selling nicely
3DS hasn´t exploded yet in US
Wii is all about Nov/Dec this year, but still solid numbers

Waiting for them PS3/360 numbers, anxious to see both Sony and Microsoft PR, I think we will see some funny statements, as always.

Cmon PS3, let´s have another 300k+ Month
360 400k+

forest-spirit said:
Wii is up YoY? October last year must have been awful.

It's the fault of NSMB Wii. After the insane hardware boost the Wii got in late 2009, a lot of people started to call the Wii a seasonal console and Nintendo picked up on it. So in 2010 they didn't bother with October and put everything they had left for the year into November and December. The logical consequence was that 2010 looked similar to 2009 in terms of sales distribution which only strengthened the image of a seasonal console. So here we go again in 2011.

The difference between this year's and last year's October is Just Dance 3, so that's how the Wii managed to be up year over year.

Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Shipments

Anything happened?
Usually we see Microsoft bragging all over the internet an hour before data tickles in about total world domination. Now nothing?

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drkohler said:
Anything happened?
Usually we see Microsoft bragging all over the internet an hour before data tickles in about total world domination. Now nothing?

Either the 360 was outsold but the PS3 or the 360 did so well that Greenberg swallowed his tongue and died.

360 should be over 400k, ps3 between 350-400k

Wii up YoY.. first time this year? It is heading to the holidays at $150, with possible $100 deals, so I can imagine it matching last year's numbers. And solid 3DS numbers considering the lackluster software releasesHD consoles performed
NPD's October 2011 sales report has been released, revealing just a one percent increase in total sales year-over-year, as the industry generated $1.08 billion compared to last October's $1.07 billion. Software grew three percent, increasing from $604.8 million to $621.3 million. Hardware saw slightly more growth than software, rising six percent from $279.9 million to $295 million. Accessories was the only category to dip somewhat, falling five percent from $142.4 million to $135.9 million.

Xbox 360 and top software like EA's Battlefield 3 and Warner Bros.' Batman: Arkham City were the main sales drivers. “Across hardware, software, and accessory new physical retail sales, the Xbox 360 platform showed dollar growth versus last October, as did the 3DS/DS platforms (when combined). Overall, the new physical retail channel saw a sales increase of $26 million over last October, driven primarily by the performance of new physical console software,” said NPD analyst Anita Frazier.

“Based on historical seasonality trends, new physical retail sales of video game hardware, software and accessories should come in flat to down by as much as 2% once full year sales are in,” she added.

Regarding hardware specifically, Frazier commented: “The Xbox 360 was the top-selling hardware platform for the month, realizing a unit sales increase of over 20% versus last October. The 3DS was the second best-selling hardware platform, with combined 3DS/DS sales up over 25% from last October.”

“On an average sales per week basis, October 2011 unit sales of 3DS, DS, PSP, Wii and Xbox 360 platforms all saw an increase over September 2011, which was a 5-week retail month (Oct'11 was a 4-week retail month),” she added without mentioning PS3.

NPD noted that Battlefield 3 sold through "just under" 2 million units across platforms, but Frazier remarked that she "would expect that there were notable sales that occurred via digital downloading as well,” and NPD's figures don't include digital. The other hot seller, Batman, sold through 1.5 million units across Xbox 360 and PS3.

Of course, October is just the start of what's going to be a very tightly packed holiday shopping season for the games business. November should be huge. “Between Uncharted 3, Call of Duty: Modern Warfare 3, Elder Scrolls: Skyrim, and Zelda: Skyward Sword, I expect November to be a huge month for new physical retail sales,” Frazier said.

Here's the top 10 best-selling games list for the October period:


biggest october ever for 360 44% market share
393k units
up 21% YOY

I'm not really here!