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Forums - Sales Discussion - October NPD 2011 Thread - 360 393k, 3DS >250k, Wii 250k, PS3 250k, DS ~180k.

Its awfully quite in here.

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edit:they change back to 250k,what a typo lol

360 is king in americas.

doesn't VGC number include Canada?

if so, I'd say they are spot on (other than for DS)

if not... well, at least they are fair in their overtracking. :)

Soriku (Feb 10/08): In 5 years the PS3/360 will be dead.

KH3 bet: "If KH3 comes to Wii exclusive, I will take a 1 month of sig/avatar by otheres open a thread apologize and praise you guys' brilliance."
Original cast: Badonkadonkhr, sc94597 allaboutthegames885, kingofwale, Soriku, ctk495, skeezer, RDBRaptor, Mirson,

Episode 1: OOPSY!
: Too Human I even expect 3-4 mill entire life and 500,000 first day. GoW2 ( expect 7 - 9 million entire life and over 2 mill first day), Fable 2 (expect 5-6 million entire life and 1.5 mill fist day) BK3 (expect 4 - 5 mill sales entire life and 1 mill first day).. Tales/IU/TLR should get to 2 or 3 million! post id: 868878
Episode 2:
Letsdance: FFXIII (PS3+360) first week in NA = 286K
According to pre-order rate in week 13 (post id: 2902544)

So... Can we expect Wii/PS3 adjustments?

Are we still going by the +/- 10% thing?


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Nsanity said:
Its awfully quite in here.

it is. usually NPD threads go into overload.  the site is loading awfully slow at the moment though.

kingofwale said:
doesn't VGC number include Canada?

if so, I'd say they are spot on (other than for DS)

if not... well, at least they are fair in their overtracking. :)

the numbers in the OP are VGC US only, not americas

I'm not really here!

Carl2291 said:
So... Can we expect Wii/PS3 adjustments?

Are we still going by the +/- 10% thing?

well,change it to 40% will be alright

D-Joe said:
NPD's October 2011 sales report has been released, revealing just a one percent increase in total sales year-over-year, as the industry generated $1.08 billion compared to last October's $1.07 billion. Software grew three percent, increasing from $604.8 million to $621.3 million. Hardware saw slightly more growth than software, rising six percent from $279.9 million to $295 million. Accessories was the only category to dip somewhat, falling five percent from $142.4 million to $135.9 million.

Xbox 360 and top software like EA's Battlefield 3 and Warner Bros.' Batman: Arkham City were the main sales drivers. “Across hardware, software, and accessory new physical retail sales, the Xbox 360 platform showed dollar growth versus last October, as did the 3DS/DS platforms (when combined). Overall, the new physical retail channel saw a sales increase of $26 million over last October, driven primarily by the performance of new physical console software,” said NPD analyst Anita Frazier.

“Based on historical seasonality trends, new physical retail sales of video game hardware, software and accessories should come in flat to down by as much as 2% once full year sales are in,” she added.

Regarding hardware specifically, Frazier commented: “The Xbox 360 was the top-selling hardware platform for the month, realizing a unit sales increase of over 20% versus last October. The 3DS was the second best-selling hardware platform, with combined 3DS/DS sales up over 25% from last October.”

“On an average sales per week basis, October 2011 unit sales of 3DS, DS, PSP, Wii and Xbox 360 platforms all saw an increase over September 2011, which was a 5-week retail month (Oct'11 was a 4-week retail month),” she added without mentioning PS3.

NPD noted that Battlefield 3 sold through "just under" 2 million units across platforms, but Frazier remarked that she "would expect that there were notable sales that occurred via digital downloading as well,” and NPD's figures don't include digital. The other hot seller, Batman, sold through 1.5 million units across Xbox 360 and PS3.

Of course, October is just the start of what's going to be a very tightly packed holiday shopping season for the games business. November should be huge. “Between Uncharted 3, Call of Duty: Modern Warfare 3, Elder Scrolls: Skyrim, and Zelda: Skyward Sword, I expect November to be a huge month for new physical retail sales,” Frazier said.

Bolded: What?????? the 3DS was the second best selling hardware in October?????

RolStoppable said:
forest-spirit said:
Wii is up YoY? October last year must have been awful.

It's the fault of NSMB Wii. After the insane hardware boost the Wii got in late 2009, a lot of people started to call the Wii a seasonal console and Nintendo picked up on it. So in 2010 they didn't bother with October and put everything they had left for the year into November and December. The logical consequence was that 2010 looked similar to 2009 in terms of sales distribution which only strengthened the image of a seasonal console. So here we go again in 2011.

The difference between this year's and last year's October is Just Dance 3, so that's how the Wii managed to be up year over year.

Also the price-cut. We forget about it because it didn't have much of an effect throughout the year, but as the holidays approach, and with its strong 'holiday console' image (as you said), it may be more attractive to certain segment of the market, which should at the very least somewhat offset the natural downwards trend YoY.

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