S____M____C____C said:
Sony's lead in EMEAA is not 'mostly' down to superior supplier relations. The Sony brand is stronger in these areas and their product is more appealing to audiences there. And, I disagree with the 2nd paragraph. If Microsoft and Sony come out with superior consoles, why is someone who is not a loyal Nintendo gamer going to buy the WiiU to play 3rd party games on? |
I mostly agree with him on "Sony's lead in EMEAA is mostly due to superior supplier relations in that area".
Sony has invested a lot of money building up their supply links and are actively looking to exploit this even more in developing markets.
As a manufactuer of every kind of electronics these supply links are vital as well as their brand name. No one is stopping Nintendo (or MS for that matter) from making their own supply links - some might argue is it worth it to just sell consoles - in these areas.
This is Sony's strength and one that stands them in a strong position going forward. The ecomic balance of the world is changing and the companies that adapt best or are in a position to take advantage of these changes will be in good shape.
As for the article it is badly written in more ways than one.