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Forums - Nintendo - Nintendo might need to expand?

 

Does Nintendo need to expand?

They need more studios so... 71 80.68%
 
They have enough studios,... 17 19.32%
 
Total:88
Joelcool7 on 03 September 2011
oniyide said:
Joelcool7 said:
MrT-Tar said:

to those claiming Nintendo needs to make more new IPs:

Do you know how many they have made this generation? It's loads, off the top of my head I can name: Disaster: DoC, Xenoblade Chronicles/Monado, Elite Beat Agents/Oueden, Jam with the Band/Daigasso, Brain Training/Age, Big Brain Academy, Nintendogs, Wii...., Maboshi, Soma Bringer, Line Attack Heroes, The Last Story, Zangeki no Reinglev, Marionation Gear, Another Code/Trace Memory, Hotel Dusk/Last Window, Captain Rainbow, Pandora's Tower, and probably loads more I've forgotten about. In the 8th gen already, we've seen Steel Diver.

What Nintendo needs is not to make more new IPs (they could get away with making many fewer), but to instead put more marketing and development muscle behind each one. They need more new high profile, so called 'hardcore' IPs, that can sell more than 800k or 1m worldwide, not just new IPs in general (they are already doing this a lot), this gen the only one that fits that criteria is probably the Last Story. They need the equivalent of an Uncharted, and by that I don't mean a TPS, but a new IP that has the potential to sell over 1m and that caters to the so called 'hardcore' audience. I find it hard to believe that people want Nintendo to make many more new IPs, they should instead change their culture towards the nature of those New IPs that they do release.

You'll note many of those IP never made it to North America which is Nintendo's biggest market. Also as you said they never put muscle into developing the franchises. Nintendo needs to franchise them , make more then one title in the franchise and support it with some good marketing and products.

Pikmin is the last franchise I saw with a lot of potential. But Nintendo hasn't released Pikmin3 yet and they should make sure that when they do they market it huge and work to establish it as a core franchise. Of course if Nintendo wants to build good IP they also have to remember to target their main market (North America). Lets face it while Square and Sony and all the other major Japanese publishers are targeting American , Nintendo still seems content focusing on Japan.

Some more North American studios making games targeting our demographics would probably help immensely.


This. On another note, NOA and NOE dont develop games?! IT begs the question how big is NOA and what the hell have they been doing and what the hell do they do??


Not entirely true NOA has Retro Studios, Nintendo Of America uses most of its resources localizing games and distributing (Marketing) them to North America. But with marketing being outsourced and such it begs the question what good is NOA if they aren't going to produce content. I once talked with an NOA employee who bragged about NOA and said Nintendo Of Canada was an over glorified repair shop. But what is NOA an over glorified warehouse?

I mean seriously while Sony and other Japanese companies are investing in North America. Nintendo is sitting by and watching, their only investments in studios having been SiliconKnights (Nintendo Canada) and RetroStudios (Nintendo America) but Nintendo didn't even hold onto Silicon. While Sony has several American studios and even Square is expanding constantly with Konami and Capcom also looking to expand in NA.

I think Nintendo definatly needs to expand more globally. Especially if they aren't going to release all their Japanese games in the West! Maybe Nintendo should make Monster Games first party  as they have been making alot of Nintendo titles lately. Or build a new studio in the states or Canada. Heck a new first party studio in Europe wouldn't be half bad either.



-JC7

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oniyide on 04 September 2011
Joelcool7 said:
oniyide said:
Joelcool7 said:
MrT-Tar said:

to those claiming Nintendo needs to make more new IPs:

Do you know how many they have made this generation? It's loads, off the top of my head I can name: Disaster: DoC, Xenoblade Chronicles/Monado, Elite Beat Agents/Oueden, Jam with the Band/Daigasso, Brain Training/Age, Big Brain Academy, Nintendogs, Wii...., Maboshi, Soma Bringer, Line Attack Heroes, The Last Story, Zangeki no Reinglev, Marionation Gear, Another Code/Trace Memory, Hotel Dusk/Last Window, Captain Rainbow, Pandora's Tower, and probably loads more I've forgotten about. In the 8th gen already, we've seen Steel Diver.

What Nintendo needs is not to make more new IPs (they could get away with making many fewer), but to instead put more marketing and development muscle behind each one. They need more new high profile, so called 'hardcore' IPs, that can sell more than 800k or 1m worldwide, not just new IPs in general (they are already doing this a lot), this gen the only one that fits that criteria is probably the Last Story. They need the equivalent of an Uncharted, and by that I don't mean a TPS, but a new IP that has the potential to sell over 1m and that caters to the so called 'hardcore' audience. I find it hard to believe that people want Nintendo to make many more new IPs, they should instead change their culture towards the nature of those New IPs that they do release.

You'll note many of those IP never made it to North America which is Nintendo's biggest market. Also as you said they never put muscle into developing the franchises. Nintendo needs to franchise them , make more then one title in the franchise and support it with some good marketing and products.

Pikmin is the last franchise I saw with a lot of potential. But Nintendo hasn't released Pikmin3 yet and they should make sure that when they do they market it huge and work to establish it as a core franchise. Of course if Nintendo wants to build good IP they also have to remember to target their main market (North America). Lets face it while Square and Sony and all the other major Japanese publishers are targeting American , Nintendo still seems content focusing on Japan.

Some more North American studios making games targeting our demographics would probably help immensely.


This. On another note, NOA and NOE dont develop games?! IT begs the question how big is NOA and what the hell have they been doing and what the hell do they do??


Not entirely true NOA has Retro Studios, Nintendo Of America uses most of its resources localizing games and distributing (Marketing) them to North America. But with marketing being outsourced and such it begs the question what good is NOA if they aren't going to produce content. I once talked with an NOA employee who bragged about NOA and said Nintendo Of Canada was an over glorified repair shop. But what is NOA an over glorified warehouse?

I mean seriously while Sony and other Japanese companies are investing in North America. Nintendo is sitting by and watching, their only investments in studios having been SiliconKnights (Nintendo Canada) and RetroStudios (Nintendo America) but Nintendo didn't even hold onto Silicon. While Sony has several American studios and even Square is expanding constantly with Konami and Capcom also looking to expand in NA.

I think Nintendo definatly needs to expand more globally. Especially if they aren't going to release all their Japanese games in the West! Maybe Nintendo should make Monster Games first party  as they have been making alot of Nintendo titles lately. Or build a new studio in the states or Canada. Heck a new first party studio in Europe wouldn't be half bad either.

good ol US hubris at work. Thats sad, NOA cant be that small, so they have one studio, there really is no excuse for not localizing anything, IMHO, that goes for VC too. Oh well, hopefully they learn



gumby_trucker on 04 September 2011

I'm not too sure Retro is directly related to NoA and not NCL. After all, the producer for all their games so far has been an NCL employee - Kensuke Tanabe, not to mention their constant direct communication with the main company...

If I was trying to groom a new studio to produce NCL level content I would definitely cut out the middle man wherever possible.

edit: in terms of western studios Nintendo should buy, I think the most likely candidate at the moment has to be Next Level Games in Canada.

Mario Strikers (GC), Mario Strikers Charged (Wii), Punchout!! (Wii), Luigi's Mansion 2 (3DS)  - that is some impressive track record for a company not owned by Nintendo. I would think the amount of knowledge they have acquired by now about making "nintendo-type" games would be far to great for Nintendo to allow them to develop for competing platforms...



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masterno on 04 September 2011

i would like to see more Nintendo created games on their system so i wouldnt say no to more studios.



Metallicube on 04 September 2011

I think Nintendo is fine the way they are. They just need to create more quality games, preferably new IPs, on a more consistant basis, and focus less on quirky hardware.



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Zlejedi on 04 September 2011
Metallicube said:

I think Nintendo is fine the way they are. They just need to create more quality games, preferably new IPs, on a more consistant basis, and focus less on quirky hardware.

That contradicts itself. If we want them to produce more quality games they need more studios. In last 2 years they have been strechead way too thin to cover 4 platforms which resulted in 2010/2011 game drought for Wii/DS/3DS.

Of course being retarded and not localising games they already have in not helping either ;)



PROUD MEMBER OF THE PSP RPG FAN CLUB

h2o1977 on 06 September 2011

Nintendo is number 1 in game consoles sale, and their next system will keep them on top, because
they will be able to handle the big 1st, 2nd, and third party developers....



freebs2 on 08 September 2011

Buying new stuios would be great for us but on business terms won't much for them right now.
The Wii and DS have managed to succeed thanks to expanded market games and stronghold classic IPs. This means they are serving mainly 2 kinds of customers, Nintendo loyal costumers and the expanded market.
Now, creating new succesful expanded market IP does not require the work of a first class dev studio, it's more a matter of discovering the hidden demand for a product that hasn't yet been made.
The loyal customer base would for sure be pleased since a new studio would probably mean 1 more good game every 2 or 3 years, but would that change anything to PS and XBOX users? I don't think so, it wouldn't be enough to expand the loyal fanbase.
On the other hand aquiring a new studio would mean increasing operating costs on stable basis, that means it's a risk in the case Nintendo's next-gen consoles woun't be succesful enough.
What Nintendo needs to do right now is to expand their loyal userbase, stealing marketshares from its competitors and to do that they need to do the following things.
1 & 2.)Bring back 3rd party support and fix their online service.
3.) Give some more multimedia features on WiiU or else the console should be VERY cheap, because the non-loyal customer can evenly think "Why should I pay X for games, when for the same price I can have games, movies and music?"
If Nintendo manage to have good 3rd party support, the pressure for releasing at least no.Y games at year would subside, and the actual teams could afford to produce a smaller number of better games.
Only after they achieve those objectives they should think of expanding. Naturally all of this is my personal opinion.

Nintendo should also try to enstablish at least a portion of the expanded market, but that's not an easy task expecially they'll need the right mix of software and communication to let the expanded market perceive the value of the new hardware.