What, you honestly think that every time a company runs a promotion, they need to contact each of the thousands of different retailers that they are giving their product to to tell them? I'm sorry, that's impractical.

It's also ridiculous to think that gamestop has the right to do this. Gamestop have the right to refuse to ever sell S-E games in the future, but they do not have the right to reduce the value of the goods from it's advertised value without warning consumers. As an example of how ridiculous it is. Lets say I am a retailer selling bags of brand name candy. However, I would prefer my consumers to not get too full of candy, because then they won't buy more. I open the bags, and take out a fraction of the candy, and then re-seal them. I sell these bags to the customers without telling them of the change.

This is wrong because

It is harmful and misleading for the customer. The customer is expecting the full amount of candy, and receive less than that.

It is harmful for the company that makes the candy - they aquire a reputation for their candy being unsatisfyingly  small in quantity.

Exactly. I can understand the frustration some have because of this, I can also understand Gamestops point of view. Sure, selling it afterwards at full price is croocked, but lets be honest, this deal wasnt promoted, and Gamestop may have some right to do this.

Never the less, the best thing they could do is reinburs customers and make sure this never happenes again...

For some reasons, up until now I always ended up not buying my games from them, now that I know they are even worse turds than I previously thought, I think I won't ever.

That is low, even for Gamestop.

I'll be sure to give them the money for this game in disgust

Not that I've been to a Gamestop recently, but with this news, I'll be making sure I stay away from them.

I somewhat agree with this.

Gamestop was put in a very awkward place because they weren't warned about this.  Selling the game with the codes means supporting a competitor and doing what they did earns a lot of bad will with the public. 

Of course I don't know the full facts but I would have just let it be and blow over.  onLive is pretty small at the moment and I'm sure the PC version of this game wasn't a bad seller.  True, people are going to completely forget this by next month, but that's still a month's worth of bad attitude aimed directly at them. 

Who knows, they probably could have left it in and earned some good will with onLive and started selling onLive gift certificates.  Now, over something pretty small, they have probably burned some serious bridges with them.

Some images that were posted in NeoGAF about this event:







They're going to stop selling the opened games and will return them to Square Enix.

The digital wars have begun :P

im glad i hardly buy games from gamestop! Amazon is the way to go!

And I thought Gamestop couldn't get any worse.