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Chris Hu said:
The biggest flop so far this year is Mars Needs Moms which had a production budget of $150million dollars and only made $39.5 at the box office.


I was just never sure of how much Disney took on because without looking because I am on a horrible computer, I believe that they took over some company and that is where they got Gnomeo and Juliet and this movie. Luckily for them Gnomea did a little bit better. Wiki says Gnomeo was 36 million budget so they did well on that one.



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Goddbless said:
Mordred11 said:

You guys are seeming to forget the marketing costs.The advertising budget for PA is most likely much bigger than it's whole production budget.

Green Lantern.It has a 200M$ production cost + an estimated 100M$(!) marketing budget.

The movie hasn't even reached 200M worldwide,I think it's Warner Bros.'s biggest flop in a loooong time.Even bigger than Jonah Hex http://boxofficemojo.com/movies/?id=jonahhex.htm

I remember watching some behind the scenes videos for the sequel and they said the original PA had a budget of $30,000. I'm guessing that was after advertising costs and what not.

There is no way advertising costs were $30,000 for PA. It had a massive PR campaign about it being the scariest movie ever.

Furthermore, the rights to PA were purchased for between $1-3 million USD. The real budget for PA, post-advertising was approximately $20 million dollars, give or take. Also remember that certain scenes in PA were re-shot after its aquisition.

Don't get me wrong - I am not trying to take away from the massive success of PA. The movie was phenominal, and I loved the 2nd one as well. But the issue is that costs on such movies after the filming can be pretty crazy when you add marketing in.

Another recent mega-hit in the horror department was Insidious. $1.5 million production budget, and has made $93 million USD worldwide and is still in theaters in Europe. I don't remember it having near the PR and advertisments, so the total cost was likely pretty low. Great movie, too.



Back from the dead, I'm afraid.

mrstickball said:

Another recent mega-hit in the horror department was Insidious. $1.5 million production budget, and has made $93 million USD worldwide and is still in theaters in Europe. I don't remember it having near the PR and advertisments, so the total cost was likely pretty low. Great movie, too.

Insidious had a god-like run.You could say it is a freak of the box office,no one expected it to perform as it did.



mrstickball said:
Goddbless said:
Mordred11 said:

You guys are seeming to forget the marketing costs.The advertising budget for PA is most likely much bigger than it's whole production budget.

Green Lantern.It has a 200M$ production cost + an estimated 100M$(!) marketing budget.

The movie hasn't even reached 200M worldwide,I think it's Warner Bros.'s biggest flop in a loooong time.Even bigger than Jonah Hex http://boxofficemojo.com/movies/?id=jonahhex.htm

I remember watching some behind the scenes videos for the sequel and they said the original PA had a budget of $30,000. I'm guessing that was after advertising costs and what not.

There is no way advertising costs were $30,000 for PA. It had a massive PR campaign about it being the scariest movie ever.

Furthermore, the rights to PA were purchased for between $1-3 million USD. The real budget for PA, post-advertising was approximately $20 million dollars, give or take. Also remember that certain scenes in PA were re-shot after its aquisition.

Don't get me wrong - I am not trying to take away from the massive success of PA. The movie was phenominal, and I loved the 2nd one as well. But the issue is that costs on such movies after the filming can be pretty crazy when you add marketing in.

Another recent mega-hit in the horror department was Insidious. $1.5 million production budget, and has made $93 million USD worldwide and is still in theaters in Europe. I don't remember it having near the PR and advertisments, so the total cost was likely pretty low. Great movie, too.

Actually, according to Wikipedia, Paramount bought the domestic rights for Paranormal Activity, as well as international rights to any sequels, for $350,000.

The budget, which people will say is anywhere between $15,000-$30,000 was the original budget simply for shooting the film for Screamfest I believe.  There were some changes, as well as quite a bit of advertising after it was purchased by Paramount.



Money can't buy happiness. Just video games, which make me happy.

Baalzamon said:
mrstickball said:
Goddbless said:
Mordred11 said:

You guys are seeming to forget the marketing costs.The advertising budget for PA is most likely much bigger than it's whole production budget.

Green Lantern.It has a 200M$ production cost + an estimated 100M$(!) marketing budget.

The movie hasn't even reached 200M worldwide,I think it's Warner Bros.'s biggest flop in a loooong time.Even bigger than Jonah Hex http://boxofficemojo.com/movies/?id=jonahhex.htm

I remember watching some behind the scenes videos for the sequel and they said the original PA had a budget of $30,000. I'm guessing that was after advertising costs and what not.

There is no way advertising costs were $30,000 for PA. It had a massive PR campaign about it being the scariest movie ever.

Furthermore, the rights to PA were purchased for between $1-3 million USD. The real budget for PA, post-advertising was approximately $20 million dollars, give or take. Also remember that certain scenes in PA were re-shot after its aquisition.

Don't get me wrong - I am not trying to take away from the massive success of PA. The movie was phenominal, and I loved the 2nd one as well. But the issue is that costs on such movies after the filming can be pretty crazy when you add marketing in.

Another recent mega-hit in the horror department was Insidious. $1.5 million production budget, and has made $93 million USD worldwide and is still in theaters in Europe. I don't remember it having near the PR and advertisments, so the total cost was likely pretty low. Great movie, too.

Actually, according to Wikipedia, Paramount bought the domestic rights for Paranormal Activity, as well as international rights to any sequels, for $350,000.

The budget, which people will say is anywhere between $15,000-$30,000 was the original budget simply for shooting the film for Screamfest I believe.  There were some changes, as well as quite a bit of advertising after it was purchased by Paramount.


Ah, my bad. I thought it was in the $1m range.



Back from the dead, I'm afraid.

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Ok well lets agree that these movies made a boat load of money. I do remember seeing quite a bit of ads for PA . wasn't it vote for this movie so it can be shown in your theater or something? Or it had a picture of the audience cringing as the ghoul took people away? But who owns paramount? Any television stations? I know Fox will just do a ton on their own stations, which they have a few, as does Disney!



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spurgeonryan said:
Ok well lets agree that these movies made a boat load of money. I do remember seeing quite a bit of ads for PA . wasn't it vote for this movie so it can be shown in your theater or something? Or it had a picture of the audience cringing as the ghoul took people away? But who owns paramount? Any television stations? I know Fox will just do a ton on their own stations, which they have a few, as does Disney!

Paramount is owned by Viacom



spurgeonryan said:
Ok well lets agree that these movies made a boat load of money. I do remember seeing quite a bit of ads for PA . wasn't it vote for this movie so it can be shown in your theater or something? Or it had a picture of the audience cringing as the ghoul took people away? But who owns paramount? Any television stations? I know Fox will just do a ton on their own stations, which they have a few, as does Disney!

Thing is, even if you advertise on your own stations, odds are you are still going to report it as a cost, so you can write it off for how much profit you made on the movie.



Money can't buy happiness. Just video games, which make me happy.

Baalzamon said:
spurgeonryan said:
Ok well lets agree that these movies made a boat load of money. I do remember seeing quite a bit of ads for PA . wasn't it vote for this movie so it can be shown in your theater or something? Or it had a picture of the audience cringing as the ghoul took people away? But who owns paramount? Any television stations? I know Fox will just do a ton on their own stations, which they have a few, as does Disney!

Thing is, even if you advertise on your own stations, odds are you are still going to report it as a cost, so you can write it off for how much profit you made on the movie.


Viacom! There you have it I believe they own or used to own a ton. But even with the write off would you say it is way cheaper to advertise on a site or station you own that somewhere else. Either way again advertising must be horrible for movie companies, but you see what happens when you don't advertise . Wii games are the prime example I think in some cases.



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spurgeonryan said:
Chris Hu said:
The biggest flop so far this year is Mars Needs Moms which had a production budget of $150million dollars and only made $39.5 at the box office.


I was just never sure of how much Disney took on because without looking because I am on a horrible computer, I believe that they took over some company and that is where they got Gnomeo and Juliet and this movie. Luckily for them Gnomea did a little bit better. Wiki says Gnomeo was 36 million budget so they did well on that one.


Gnomeo & Juliet was made without any Disney money and they only have a minor role in the movie as a whole as Toustone Pictures is the distributor of the movie in the US.  The bad part about Mars Needs Moms bombing so hard is that it caused the cancellation of the remake of The Yellow Submarime which had some good potential and would have had a lot more global appeal.  Disney had the dobious distinction of being involved with two of the biggest bombs of the past ten years and all time, since The Alamo also bombed big time in 2004 with a budget of $145million and box office revenue of $25.8 million.