Seece said:
Jay520 said:
Seece said:
Jay520 said:
M.U.G.E.N said: I think a few people are mixing up concept of bigger/smaller markets with strongest/weakest markets in this thread..ethomaz is right |
Well put, my friend. |
He isn't though, he's saying UK is the PS3's weakest region in Europe, which is just 100% wrong. Just because it's 3rd place, it doesn't really mean anything, least of all being weak. You don't judge these things on chart placings.
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The word 'weak' is context-based. In terms of raw numbers, the PS3 is stronger in the UK. However, Sony also needs to focus more on the UK because that's where they have the 'weakest' influence on the population. It's where they're lacking the most consumers.
Again wrong, France has a bigger population than the UK yet more people in the UK are buying PS3's than France, this tells me they're lacking in France not the UK.
Take japan and USA for example. The PS3 may sell more units there in USA, but it also has the weaker influence on the population. Sony needs to increase their brand power in USA because that's where Sony is missing out on the most costumers.
I'm pretty sure people have been saying for years that the PS3 is weak in USA & UK. I honselty don't see why there's problem now. It seems to me that people are just arguing for the sake of arguing. |
When you realise placings mean diddlysquat you'll understand that sheer units are the only measure that matter.
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Placing by itself, if sales are satisfying, doesn't matter for companies (with one noteworthy exception I'll specify hereinafter), it's more an e-peen for fans. But market share matters, and market share in one of the three biggest single national markets for videogames matters even more. And if in the past increasing it could mean for PS3 clashing with XB360, now it doesn't anymore, there are the potential users Wii ceased catering for or always failed to despite having the potential and that XB360 doesn't cater for either, for example. To do it Sony should make the mix offered by PS3 more appealing, and pricing is an important ingredient, but not the sole. This applies WW, but in USA and UK some other necessary ingredients are either missing or scarcer than those needed in the rest of EMEAA and America and in Japan. The simplest scenario, although not inexpensive, could be that PS3 library already contain the necessary games for USA and UK but not market them effectively enough.
When does placing matter? When it's 1st place with a large gap from the 2nd, in this case it means not only more money, but also power.
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