In Australia the price cut is down from $349 to $249. Although that is a sizable reduction I still have no interest in purchasing one. I am over Nintendo and the constant rehash of their franchises and paying between $70 - $80 for a portable game is way to much. Whether Nintendo or even Sony can be successful with portable gaming in the future remains to be seen, but as an Ipad 2 owner I dont really see an incentive to buy another portable gaming device (although the PS Vita does peak my inherent electronic gadget fetish so I may eat my words come October)