Sony just let slip a bit of info on vita, they confirmed that unlike the psp and ps3, vita wont be sold at a loss at launch....

http://www.gametrailers.com/video/e3-2011-playstation-vita/715473

Thats good news, it seems Sony did learn their lesson

a console with visuals almost on par with 360, a handheld that is, with 3G, and an OLED screen... and a multitouch screen.... and a touch pad, for just $299 is nuts, them not loosing money on that is even more nuts, wonder if they'll sell PS vita with contract at ATT for $99, or even free, would be a huge push to a completely different market, and would help them gain market share

Sony finally learned how to make money. Took them long enough

Christ, Sony. Do you have to copy everything Nintendo does?

This is going to be interesting.

For some reason the video won't load (to be more precise, it just keeps loading) and the link won't work for me... Anyway, it's a bit hard to believe, but I suppose it's still possible.

Kaz Hirai disagrees.

Sony has packed quite a bit of game into PlayStation Vita. And they're selling it for ¥24,980, the same price as the 3DS.

Not surprisingly, Sony will be incurring a loss on Vita sales. In an interview with Reuters, Sony consumer products head Kaz Hirai said that the company expects to begin making a profit on the hardware within three years.

Hirai also said that he hopes to make Vita sell more units than the PSP. Coinciding with the Vita name and price announcement at Sony's pre E3 press conference earlier today, Sony revealed that PSP has shipped 70 million units.

Reuters also reports that Sony Computer Entertaiment America president Jack Tretton said that while Vita will be released in Japan within the year, the release could come later in some other territories.

From Andriasang

So which one is it... gain or loss? Id go for the loss one....

One thing... how is the 3G thing gonna work? Is there going to be a monthly fee?

Hirai may have included R&D costs. The 3 years could actually just be the payback period.