Hello all,
Given the sheer number of recent articles regarding the game it seems like Battlefield 3 is gearing up to be one of the largest releases of the year. EA has stated that they plan to invest signficiant resources promoting the game, and preorders are currently 700% higher than BC2 at the same point of time. BC2 went on to sell 7 million units. Although EA wants BF3 to outsell COD, I feel that with this entry they will not quite be able to achieve this goal (but it will be their best effort yet)
Personally, I believe with a large marketing push, the casual market can be grabbed. This plus the loyal fan base could position Battlefield 3 to have long-term sales of 11-13 million, depending on the reviews and whether the game lives up to the hype (unlike Medal of Honour). This game will not sell solely on name, so initial reviews will be crucial to obtain large legs.
Opening week I anticipate:
Low:
PC: 500,000
Xbox 360: 1,500,000
PS3: 900,000
TOTAL: 2,900,000
Medium:
PC: 600,000
Xbox 360: 2,000,000
PS3: 1,200,000
TOTAL: 3,800,000
High:
PC: 700,000
Xbox 360: 2,500,000
PS3: 1,500,000
TOTAL: 4,700,000
After this, legs will be dependent upon the reviews and user feedback of the game. If it turns out to be great, I expect this to have massive legs during the holiday season & stay strong through 2012. If not, afte rthe holidays I believe the legs will falter.
What do you guys think?


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