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Forums - Microsoft Discussion - Kinect : $500 million in marketing, Will be bigger than Jesus!

daroamer on 18 October 2010
Wagram said:
Legend11 said:

Kinect may just save the industry from its current downward spiral and expand its audience well beyond even what the Wii managed to achieve.  So all gamers should be showing it and Microsoft some gratitude instead of the hate some are giving it.


Thanks Microsoft for selling me an overpriced tech that has issues that plays games that the eye toy had years ago.

 

/bow /bow *kisses feet*

Oh, you're of THOSE.

Nevermind lol



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TRios_Zen on 18 October 2010
leatherhat said:

I imaging sony pictures is the bulk of the advertisement. And they seem to give SCE the go ahead to make a lot of games and buy lots of studios. Thats more important to me than how much they advertise. Like with this scenario, I'd rather have MS spend 500 million on making games than pimping a shitty new peripheral. 

That's not really how business works though.  It's not like Sony said, okay we have a marketing budget of 5 billion, but we're going to cut X amount off of that and give it to SCE so they can buy more studios.

Regardless,earlier someone in this thread said Sony couldn't compete with Microsofts advertising budget.  My only point is, YES they can, but they choose not too.

You could break it down to this: Microsoft is willing to invest more of thier advertising budget in XBOX then Sony "appears" to in the Playstation brand (given the lack of blockbuster advertising for Move, GTA).  This is a business decision...and I don't fault Sony or MS for that.

ON a side note, it is rather funny that because Microsoft IS willing to invest a ton of money in advertising their own project, this is somehow "bad".



finalsquall on 18 October 2010

Think of all the people you could help with that much money... sad really! 

They are going hardcore on Kinect.  Xbox fans this is your future.  Motion gaming is fun but not long lasting. i mean I haven't picked up the Move in a week.  They are all novelty!



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leatherhat on 18 October 2010
TRios_Zen said:
leatherhat said:
 

I imaging sony pictures is the bulk of the advertisement. And they seem to give SCE the go ahead to make a lot of games and buy lots of studios. Thats more important to me than how much they advertise. Like with this scenario, I'd rather have MS spend 500 million on making games than pimping a shitty new peripheral. 

That's not really how business works though.  It's not like Sony said, okay we have a marketing budget of 5 billion, but we're going to cut X amount off of that and give it to SCE so they can buy more studios.

Regardless,earlier someone in this thread said Sony couldn't compete with Microsofts advertising budget.  My only point is, YES they can, but they choose not too.

You could break it down to this: Microsoft is willing to invest more of thier advertising budget in XBOX then Sony "appears" to in the Playstation brand (given the lack of blockbuster advertising for Move, GTA).  This is a business decision...and I don't fault Sony or MS for that.

ON a side note, it is rather funny that because Microsoft IS willing to invest a ton of money in advertising their own project, this is somehow "bad".

I'd be lying if I said I knew who sony distruibutes funds through its various enterprises. But I don know that MS has a nonexistent first party, Sony's gets better by the day, and MS is wasting money that could be used on making games. 



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Time for hype

Jadedx on 18 October 2010

Seriously, you sony people need to stop, your motives are blatantly obvious.



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Reasonable on 18 October 2010


Try to be reasonable... its easier than you think...

thx1139 on 18 October 2010

Well it is starting tomorrow.

Kinect will be on Oprah tomorrow and Ellen later this month.



Its libraries that sell systems not a single game.

Serious_frusting on 18 October 2010
thx1139 said:

Well it is starting tomorrow.

Kinect will be on Oprah tomorrow and Ellen later this month.


will the be a live showing of kinect when its on OWS



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Farmageddon on 18 October 2010
theprof00 said:
Legend11 said:

Kinect may just save the industry from its current downward spiral and expand its audience well beyond even what the Wii managed to achieve.  So all gamers should be showing it and Microsoft some gratitude instead of the hate some are giving it.


Why do people keep bringing up this downward spiral?

Where's the proof?


But hardware sales are down 13%! :P

OT: Some people seem to miss that this is also going to spur interest in the system itself and that much of the money will come back from the software side.

Sure it's a big budget, but if the 2 billion development cost is true you should put it in perspective, as it would be adding just about 22% to the total volume needed to sell to break even if compared to a 50 mil budget. So either 500 mil is a much better deal than say 50 mil or they already got themselves way too deep in even before factoring this.



Mr Puggsly on 18 October 2010

Bear in mind people, this marketing will boost Xbox 360 sales as well. They aren't just selling a perhiperal, they are also selling consoles and software.

This will be the 360's marketing for the holiday.



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