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leatherhat said:

I imaging sony pictures is the bulk of the advertisement. And they seem to give SCE the go ahead to make a lot of games and buy lots of studios. Thats more important to me than how much they advertise. Like with this scenario, I'd rather have MS spend 500 million on making games than pimping a shitty new peripheral. 

That's not really how business works though.  It's not like Sony said, okay we have a marketing budget of 5 billion, but we're going to cut X amount off of that and give it to SCE so they can buy more studios.

Regardless,earlier someone in this thread said Sony couldn't compete with Microsofts advertising budget.  My only point is, YES they can, but they choose not too.

You could break it down to this: Microsoft is willing to invest more of thier advertising budget in XBOX then Sony "appears" to in the Playstation brand (given the lack of blockbuster advertising for Move, GTA).  This is a business decision...and I don't fault Sony or MS for that.

ON a side note, it is rather funny that because Microsoft IS willing to invest a ton of money in advertising their own project, this is somehow "bad".