For me character creation is a must in wrpgs that I play since the presets characters tend to be less colorful compared to jrpg counter parts. Don't throw realism at me, Dragon age didn't appeal to me that much (although I completed the game) since the characters have just too much "real life" air going on. So I have to be able to create a character to fit that style. (Plus I play the game to escape from realism I don't need my party members to have personalities similar to that of my real life friends.) I guess this could be the reason Oblivion is the best wrpgs for me, complete freedom and a sense of solitude which makes me feel more immersed in the fantasy world around me.
I despise character creation in jrpgs since I play jrpgs for the main reason of interacting with those sterotypical set of characters that they usually have. Most jrpgs came of fairly weak (no offense, I'm still a fan of both gnere of rpgs) this generation but I have to admit I somewhat enjoyed watching Lightning being a bitch that she is and Hope groaning and moaning like a little emo.
Edit: Plus I don't like this false sense of role-playing with custom character since in the end you're just following a story that someone else wrote.

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