To compare with another new technology, the iPad sold triple that amount in dollars first day.
So you can't really blame it on being new and expensive. People just aren't that interested.
You cant compare it with the Ipad. Apple is a phenomenon which has a loyal fanbase who buys everything right from the start they have a guaranteed number no matter what they sell.
Compare it with something equal DVD,HDTV,Bluray,CD not with one hyped and well known product which was seen on every channel on the news because thats always if Apple releases something its a newsworthy event. 3D Tvs are a pretty unknown Technology people are not familiar with it. If it would be a bad number like you say there would be articles which say its a poor start that would be more newsworthy so we would find more articles saying that and we would already have threads about it. Since the Article doesnt mention its bad and doesnt mention its good we can say its an expected number. Do you have a problem with Sony itself or with the technology ? Or do you know a source which actually puts that into perspective and says its a poor performance or do you actually really believe thats a fair comparison ?
There is no media out there the technology is brand new we are in the middle of the year in a slow time for entertainment technology and you compare it with the Ipad ? Infact there is no reason at the moment to buy a 3D TV since there is not much stuff which is interesting yet.
I will end here knowing that 75% of the people on this forum will own a 3D Tv in 5 years. No matter what they say today.