i didnt think they were "that smart!" lol!!

Good Point

Pokemon is an incredibly succesful franchise.

People tend not to realise that Nintendo is a toy maker at heart who just happen to be good at producing top notch games and have a loyal hardware following.

Just going to dig out my Donkey Kong Game and Watch !

Nintendo directly owns 1/3 of Pokémon.  2/3 if you consider Creatures Inc. part of Nintendo.

Really?

All media I can find lists them as the sole owner and distributer.

Where did you see the 33% ownership detailed ?

According to Wiki; Nintendo, The Pokémon Company and Creatures Inc. all own a third of the I.P each.

GBA and DS are what made the profits during the Gamecube era. DS today probably earns Nintendo a high chunk of that profit too, especially considering how successful it has been in the past 3 years.

True but on closer inspection

Pokemon Company is a Nintendo affiliate - in essence it's still Nintendo, founded by and controlled by.

Creatures Inc is 50 percent owned by Nintendo and 50 percent HAL labs

At worst Pokemon is 5/6 wholly owned by Nintendo !

Wow, Nintendo is ridiculously successful! 5.5 billion plus Pokemon sales???? Total numbers 29 billion? Wow. I'm proud of them.

From where is this table?
What is the source?

It's funny that everytime this chart is produced there is a fresh batch of people that are totally surprised by just how financially sound Nintendo is.

Nintendo has never posted a full year loss in over 120 years of operation and they have only every had one negative quarter. It is consistently rated one of the best companies in Japan and it's market capitalisation is (still, I think) higher than all of Sony who employs 180 000 people, verses Nintendo's paltry 4000+.

This is why it frustrates me when people say Nintendo should have done this or that this generation in order to "better compete" directly with Sony and MS for the core gamer. Nintendo have and always will do what it takes to make their company profitable which includes not taking, what they perceive to be, unecessary risks. Thankfully part of that equation is also making great games.