The first opening line from that douchebag - when something exceeds your ability to understand how it works - it sort of becomes magical.
Are you kidding me? He must have orgasm from understanding how "The Wheel" works. It's round. I hate apple with passion, they never made anything new, innovative or original. All they do is marketing. And people are dumb enough to fall for that.
Some fun:
MY HYPE LIST: 1) Gran Turismo 5; 2) Civilization V; 3) Starcraft II; 4) The Last Guardian; 5) Metal Gear Solid: Rising