WoW gamers are not MMORPG players.
D&D gamers are not Role Players.
X-Men readers are not Comic Book readers.
iPod users are non PMP users.
How is a WoW gamer not an MMORPG player when WoW is an MMORPG? how is D&D gamer not a Role Player when D&D is an RPG? how is an X-Men fan not a Comic reader when X-Men comic they are reading a Comic, how is an iPod user when an iPod is a PMP(Personal Media Player)?
Simple, because a majority of fan group [fan.product] won't buy anything outside that particular brand or product. Most WoW players will not play another MMO, most D&D players won't play anything but D&D, most iPod users won't buy outside of iPod/Apple....
THQ is right. A majority of the audience they seek is on the HD Consoles. But like the failures of Conan MMO, Warhammer MMO, anyother Fantasy RPG against D&D. These products only capture a smaller dissatisfied or roaming consumer. Much like how I hear comments that Bayonette should sell more. Well i'm sure the game sold fine, but it's not penetrating the market as it should because the console have plenty of games of that type thus reducing the wandering and dissatisfied consumer.
The Wii market is about growth market. It's about creating an opportunity to build an intense dedication to brand. However it seems that the casual moron market isn't so moronic and isn't so willing to spend cash willy nilly and would rather spend cash on what they see as a good long term investment. How is investing on long term investment make a moron to buy some kind of shit product. The theres offering a mortgage to home buyers, but never telling anyone you offer the service at all.
There are three types of sales. Exceptions, growth and failures. Exceptions are rare and typicly are quick million sellers and beyond. This requires a knowledge of the consumer. Growth which is the norm takes years and failures. Which is a cheap product or a unconsumer product. Like Okami for the PS2 or Zack and Wiki on the Wii.
Wii is a growth market, but don't look for exceptions sales.