Forums - Sales Discussion - Interesting PS3 cost-of-goods news...

Found this while surfing:

PS3 Manufacturing Costs Reduced By 70% News

Amidst price cut rumours Sony Corp confirms that manufacturing costs have been substantially reduced...

By Chris Leyton
Posted: 30/07/2009


During a conference call for overseas investors following Sony's Q1 09 financials, Nobuyuki Oneda Sony Corp's CEO and Executive Vice President has revealed that manufacturing costs of the Playstation 3 have dropped by 70%.

“The cost reduction since we introduced the PS3 is very substantial and this is on schedule,” Oneda-san replied when asked about manufacturing costs.  “We don't disclose how much of the PS3, specifically the cost deduction was achieved during the past two years.  But that is on schedule.”

“About 70%, roughly speaking,” Oneda-san added when pressed further on the matter.

Although a precise manufacturing cost isn't known, it's widely believed that the PlayStation 3 originally cost Sony approximately $800 (£485) per unit.  In January 2008 reports surfaced that the manufacturing costs had been reduced by 50% to approximately $400 (£243).  Although Sony wouldn't elaborate on exact figures, the 70% decrease suggests that costs have come down to around $240 (£146) per unit.




Around the Network

so they've been making profit for awhile now?


so your saying the PS3 costs $240 to make?!?!?!?!?!


thats impossible o-O


-Newcloud- said:
so they've been making profit for awhile now?

Other articles would say no, I'm fairly sure this is in more of a future tense.

May 2020 Articles: (Doug Hates His Job Review - 1/5 Stars) (Daymare: 1998 Review - 4/10)

Price cut?

Around the Network


Next quarter, profits incoming.


Well, price cut isn't the right answer now, PS3 has some great titles coming and the line-up is great for holiday season and 2010 in all regions. They should make profit for some time now, PS3 price is okay in my opinion.

70% is huge.

I think the 70% off will be a slimline version.

It has to be.