I doubt it would have been $300 especially with power on par with PS4, which was $400 at launch. I could see $400 at launch without Kinect, no always online controversy, and a better design that looks less like a VCR. With that I think the generation could have been a bit better for them and likely outsold PS4 in the US.
Xbox's biggest issue was first-party games as at that point they really only had Halo, Gears, and Forza. If Xbox did the acquisitions a decade sooner they could have had Bethesda games exclusive like Skyrim to keep the momentum going from one gen to another. And of course Fallout 4. Xbox could have kept paying for Call of Duty marketing rights, but they decided against it with the launch of the Xbox One.
Without the always online debacle and $400 launch price I could see the Xbox One having sold another 5 to 10 million or so, with lifetime sales of ~65-70 million. With acquisitions a decade earlier I could see the Xbox One selling more on par with the PS4, much like the PS3 vs 360.
Now if Xbox One released a year earlier in 2012 for $400 with Halo 4 as a cross-gen launch title that would have given them a decent lead by the time the PS4 released.
Xbox has made a lot of mistakes over the decades. You could say it started with the OG Xbox as Rockstar approached Xbox first to develop GTA3 for it, but it was turned down.
VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTube channel discussing gaming sales and news, as well as posting random gaming content. Follow me on Bluesky.
I post and adjust the VGChartz hardware estimates, with help from Machina.
Writer of the Sales Comparison | Monthly Hardware Breakdown | Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.