Attractive characters improve games. True or false?

[LegitHyperbole]

Chazore said:

How to get me to buy your game in a few easy steps: 

1. Offer me a good and extensive character creator, that I will get myself lost in messing with for at least an hour.

2. Give the characters a range of emotes for me to be expressive with.

3. Give me a game where I can deck my characters in to make them look like they just came out of a circus stripper club.

TLDR:

I will now buy your game(s).

Can you please explain the GIFs. They are confounding me. Especially the first picture, what foes it mean...