Why Are First-Party Sony Video Games Unpopular?

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No matter how good a Sony game is, it wouldn't sell itself without help to get the word out. Sony has been long criticized by not effectively advertising their video games, especially recently with the PSP and Playstation 3">Playstation 3. This usually comes in two forms: the lack of commercials and the commercials failing to represent the end prTherefore, a typical Sony game has a hard time reaching mass appeal.

Reliance on Third-Party

Sony did not always have the biggest first-party development core in the industry. They have to assemble them from the ground up. So during the early days of the Playstation and Playstation 2, they needed to rely on third-party publishers and developers. As a result, non-Sony games like Final Fantasy and Metal Gear Solid managed to define the Playstation brand. Games made and published by Sony had to take a back seat until recently with the PSP and Playstation 3.

Brand Identity

Nintendo is famous for their casual and family-friendly games. Microsoft is known for their mature-rated titles and online service. Sony falls somewhere in-between the two. If anything, they may have too much variety, from family-friendly titles (Ratchet & Clank) to matured-rated titles (God of War). The problem lies in the fact that Sony does not have the same popularity with the family-friendly and mature audiences as Nintendo and Microsoft respectably does. Therefore, Sony has an identity crisis with their brand of video games.

Lack of Legacy

Which Sony video game franchise has appeared on all four of their systems (Playstation, Playstation 2, PSP and Playstation 3)? The answer so far is one: Hot Shots Golf. Typically, Sony doesn't choose continue their franchises

 into future systems. They would rather create new and unproven brands. Therefore, Sony titles does have a huge already-established fan base like Nintendo does that could help spur sales figures.

Although the Sony brand of video games is some of the best on the market, the general public did not care too much for those titles. In order to catch up to Microsoft and Nintendo, Sony needs to improve their philosophy on handling their self-published and self-developed games.

http://www.associatedcontent.com/article/1564357/why_are_firstparty_sony_video_games_pg2.html?cat=19

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Is this a BITTER TRUTH or a LIE?!

I feel its not a LIE.....as most of them are not too popular....but GRAN TURISMO is HUGE!

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Lie.

All your franchises are belong to Sony.

It's false.

Their Marketing is horrid. They never say a word about why you should be interested in a PS3 or their games. Just wierd commercials. Some crazy baby? Black morphing blob?

Look at Microsoft when they have a selling point you know about it. When they got a price drop it was bang in your face "X-Box 360 now starting at $199" commercial every 5 minutes.

Now Sony will never be able to pump out as many adds as M$ which is exactly why they need to be direct with people "FREE ONLINE GAMING" "BLURAY" "TEH CELL" BANG. Also they need to mix up their gaming hype you can't just hype up your exclusives, MS is doing a great job of pretending that multiplatform games are 360 exclusive. Sony needs to have an ad that points out "HEY we have LBP, Killzone 2, MGS4, Uncharted AND Gta 4 AND Fallout 3 AND RE5 etc." Leave that artsy interperate for yourself BS marketing alone.

No adverts! People need to see these games!

And Darth, this is crazy, how many threads today lol

I think Sony's 1st Parties are starting to get the recognition they deserve.

I mean Uncharted and Resistance franchises are getting some good Sales and reviews and Killzone is the same position.

Ads though could improve

Darth, without you this site would be way quieter

OT :
They need to advertise like MS do when they have a new game.
They need Naughty Dog to make the next Crash Bandicoot + make it exclusive... once again with mass advertisements, this could be a 3-4mil + seller.
Uncharted is showing good sales, with the right advertisement U2 could be massive.
LBP-portable + LBP2 should, once again with the right advertising, be big sellers.

carl2291 they no longer own the rights to the crash bandicoot ip so there is little cahnce of that,also crash is no longer what he used to be.

shadowsoldier insomniac is not a first party studio

I've always said that and I agree

this post explains it better.

Unlike Nintendo, Sony cant rely solely on its 1st party studious. PS3 manages to be somewhat successfull thanks to 3rd party support it has. But that has always been like that with Playstation consoles.