Their Marketing is horrid. They never say a word about why you should be interested in a PS3 or their games. Just wierd commercials. Some crazy baby? Black morphing blob?
Look at Microsoft when they have a selling point you know about it. When they got a price drop it was bang in your face "X-Box 360 now starting at $199" commercial every 5 minutes.
Now Sony will never be able to pump out as many adds as M$ which is exactly why they need to be direct with people "FREE ONLINE GAMING" "BLURAY" "TEH CELL" BANG. Also they need to mix up their gaming hype you can't just hype up your exclusives, MS is doing a great job of pretending that multiplatform games are 360 exclusive. Sony needs to have an ad that points out "HEY we have LBP, Killzone 2, MGS4, Uncharted AND Gta 4 AND Fallout 3 AND RE5 etc." Leave that artsy interperate for yourself BS marketing alone.
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