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"Nintendo Switch" should be Nintendo's official game platform brand

Forums - Nintendo Discussion - "Nintendo Switch" should be Nintendo's official game platform brand

Eagle367 said:
I would go as far as to say that Nintendo should incorporate the switch feature as a standard for all their consoles going forward. Even something like calling the new switch, just the Nintendo switch 2023. Make it like a laptop brand. The Dell XPS 13 is the Dell XPS 13 every year. I feel like the switch should be the same with something like switch 2023, switch lite 2025, switch pro 2020, switch pro 2025 etc

I definitely disagree with that naming scheme. Consoles are not PCs, and for good reason, you don't want to wonder whether the Switch game you buy will actually run on your Switch. And with a yearly naming scheme it would be terribly confusing what it is you are actually buying. There need to be clear naming differences between generations, not just throw on a year which is ambiguous as to whether its a new system or an update to the existing system. Apparently even the Wii U was confusing to people, a Wii 2012 would have been far more confusing.

As I think the next system will again be a hybrid they should definitely stick with the Switch name. Switch 2 would be perfectly fine. Just adding a descriptor after the "Switch" would be confusing now because they already have Switch Lite. If they make a Switch Pro or whatever as well it'd be really hard for people who don't pay a lot of attention to video games to know the difference between this gen and next gen of Switches, and certainly so on a yearly naming scheme like you suggest. Switch 2 is the clearest easiest name with zero confusion. Maybe they'll even come up with some major feature in addition to it being hybrid and name it after that new feature and drop the Switch name altogether.



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TheMisterManGuy said:

With the Nintendo Switch being the most successful platform Nintendo's had in years. I feel like Nintendo should adopt "Nintendo Switch" as the official brand for all of their Gaming Platform related products. Similar to how Sony and Microsoft established "PlayStation" and "Xbox" as their official Platform brands. In the past, Nintendo would change their entire platform brand every generation or so in accordance to the direction the company would take. But with the Switch already being a culmination of all of their previous platforms, I feel like they should just embrace "Switch" as the name for all their gaming-based platform ventures. To do this, they would need to move all online marketing for Switch products over to a dedicated "Nintendo Switch" YouTube channel and Social Media presences. That way it would help further establish "Nintendo Switch" as its own distinct Nintendo brand.

I'd argue against such a move for two reasons; The name "Nintendo" in itself is synonymous with gaming, so adding an additional permanent gaming brand is simply unnecessary. Instead I would suggest that Nintendo needs to stress the name Nintendo in all their future hardware products, as they have in the past with quite a lot of hardware systems, ei;

NINTENDO Game & Watch

NINTENDO Entertainment System

NINTENDO Gameboy (later versions in the Gameboy line didn't use NINTENDO in their brandnames, which I consider a mistake even though they were successful) 

Super NINTENDO Entertainment System

NINTENDO 64

NINTENDO Gamecube

NINTENDO DS (or NINTENDO Dual Screen)

NINTENDO 3DS

NINTENDO Switch

etc

Wii and WiiU are actually two of very few hardware plattforms that didn't use NINTENDO in their brand names, which at first glance might seem weird. But remember that Nintendo desperately needed to reinvent themselves when they released the Wii. So dropping the NINTENDO brand for the Wii made totally sense back then, and might actually have added market value to the Wii.

WiiU is a story in itself. I think Nintendo wanted to do too much with it, making it virtually impossible to brand it and market it. It was also clearly rushed to the market, making things even worse.

Nintendo made some strategical blunders with the Wii which let them lose momentum, and I believe those blunders were what forced them to rush the WiiU to market. Already in the summer of 2009 Nintendo should have bundled Wii remotes based on Wii Motion Plus technology with every Wii, instead of waiting until May 2010. By waiting that long, Nintendo let PlayStation 3 capture part of the Wii market with their superior PlayStation Move. I also think Nintendo should have released a WiiHD in 2010, and perhaps also a Wii Remote with a built-in analog stick (similar to PlayStation Move). By doing so, they could have extended the life of the Wii, and not rush the WiiU to market. I think that WiiU would have been a totally different product without the rush.

  



Nintendo should not do that. Sony and Microsoft have gaming brands because they are big conglomerates that do tons of different stuff. Nintendo is a gaming company, and as such Nintendo is the only branding they need..



Yes. It should. And their next console should be named the Super Switch. Then the Switch 64. Switch Cube. Wii Switch. Wii Switch U. Switch Switch. Etc, etc



Dulfite said:
There are literally people out there that have, still, and probably always will call any device made by that company a "Nintendo."

I knew a family once that called every console a Playstation and every handheld a Nintendo. Which got very funny when they got a PSP, a Wii and an Xbox 360 around 10 years ago. The results: A Nintendo PSP, a Playstation Wii and a Playstation from Xbox...



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Nope. Nintendo is the last remaining manufacturer of traditional consoles and that means breaking new ground. Traditional consoles were based on bringing the arcade experience to homes, and the arcade experience was that game developers came up with a multitude of different control inputs to keep things fresh or evolve older concepts. This is why the consoles of Nintendo, Sega and Atari had a new controller every generation. Even though arcades are mostly gone nowadays, the market expectation towards Nintendo remains the same as it always was.

Keeping the name "Switch" forever would eventually turn stale and become counterproductive to Nintendo's success. "Switch" means something special now because the hybrid console is something new, but over time it will turn into a standard feature of new Nintendo consoles, so a new console name will have to come eventually and highlight a new feature or philosophy.

Then again, the above only considers a competitive environment. If other console manufacturers bowed out of the market, Nintendo making a console in and of itself would already be special. We can already see this if we only look at the handheld market, because in that strict context Switch could be considered an Ultra Game Boy and the market would be fine with that when there's nothing else to choose from.

But in any case, like it has already been mentioned by others, "Nintendo" itself is the brand that ties Nintendo consoles together, so a sub-brand is redundant.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Gamers Club

Nah. Nintendo usually changes things up enough. Besides, I don't see dedicated video game hardware surviving long enough to have more than a few Nintendo platforms named Switch.



Lifetime Sales Predictions 

PS4: 130 mil (was 100 million) Xbox One: 55 mil (was 50 mil) Switch: 96 million (was 73 million)

3DS: 77 mil (was 73 million)

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FreddeLeon said:

WiiU is a story in itself. I think Nintendo wanted to do too much with it, making it virtually impossible to brand it and market it. It was also clearly rushed to the market, making things even worse.

Nintendo made some strategical blunders with the Wii which let them lose momentum, and I believe those blunders were what forced them to rush the WiiU to market. Already in the summer of 2009 Nintendo should have bundled Wii remotes based on Wii Motion Plus technology with every Wii, instead of waiting until May 2010. By waiting that long, Nintendo let PlayStation 3 capture part of the Wii market with their superior PlayStation Move. I also think Nintendo should have released a WiiHD in 2010, and perhaps also a Wii Remote with a built-in analog stick (similar to PlayStation Move). By doing so, they could have extended the life of the Wii, and not rush the WiiU to market. I think that WiiU would have been a totally different product without the rush.

A bit off topic, but I think the problem with the Wii U was the asymmetrical play style it demanded of having one tablet and then several wii remotes. Asymmetrical play can be interesting in specific games, not as the primary feature of a console. When it was announced and I found out you just have one controller/tablet per system I thought that was just the most bizarre thing. And basically it seemed the reason for doing that was so that people could still play when the TV was being used, which sure in families that can happen but you don't base the design of an entire console around something that sometimes happens and then that design forces you to have only one uncomfortably large controller and any multiplayer game has to be forced to play in an asymmetrical control style. It was just bad choices built on top of one another to achieve a novel but unnecessary goal. Even the name "Wii U", emphasis on the "U" says this is for you and no one else cuz there's just one controller.

Agree with you on what Wii's successor should have been. A simple Wii HD with updated Wii remotes that launched before the end of the gen so it could pick up some major multi-plat 3rd party games that were coming out on 360/ps3. But then again the disaster that was Wii U was a halfway point between Wii and Switch so maybe we wouldn't have the awesomeness of the Switch if they hadn't created that failure half measure system first.



The brand's name is already Nintendo.



I have to agree that Nintendo is the brand. I always just call Nintendo consoles "Nintendo". Except for the mobile ones, those I call "Gameboy". Wasn't quite sure what to do with the switch in the beginning. But I call it the "Nintendo" now. If I'm in a trip with my son and he is bored, I don't ask him if he wants to play with the Switch. I ask him if he wants to play Nintendo!



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