betacon said:
Bofferbrauer2 said:
The previous deal was split the costs 50/50, while Sony gets 95% off the gross while Marvel gets 5%. That means that from Far from Home Marvel gets 50M, and I doubt that's enough to cover their costs, while Sony get's over 1 billion out of that movie. It's a wonder that Marvel agreed to that deal in the first place, but not accepting any adjustments to it was just pushing their luck too far. I agree that asking for 50/50 would be too much considering Sony doesn't get anything out of the merch, but a 60/40 or 2/3 to 1/3 split in favor of Sony should have been workable for everyone.
Amazing Spiderman 2 had a budget of almost 300 Million including the merchandising costs. And dont'confuse gross from ticket sales with income for the studio: They get about half of the sales in the US and about a third overseas when including the distribution costs. Since most of the gross was from overseas, it's safe to say that Amazing Spiderman 2 actually barely broke even. Once you know all this, it's no wonder why Sony was very disappointed with those 2 movies, and Sony was expecting a billion from those movies, not 750M and 700M. They hugely underperformed for them and weighted on their stock value.
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It didn't it was close to 220 million, which brings their profit to around 200 million which would bring ot close to line with the shitty deal Marvel wants with it being 50/50%(100 million difference). Sony hold all the cards it's the biggest Marvel ip if they want access to it they have to cough up big.
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True, without marketing costs, it's 290M with them. That cuts the profit closer to 100M.
And like I said, the 50/50 from Disney are too greedy. If for instance Disney would take 1/3 and leave 2/3 for Sony, I'm sure they could work something out that beneficial for both of them. But by the look of it, it seems that both are trying to have their cake and eat it too.
The risk for Sony is that MCU fans might boycott any Spiderman movie Sony is willing to make now with Spiderman outside of the MCU, no matter how good it would be. If that happens then Sony just has won a Pyrrhic victory over Disney.
And don't think I'm in favor of Disney here, far from it. In fact, I hope someone on top realizes that Disney is just too big now and needs to be broken up. Which in my opinion would be that Marvel (including the entire MCU, character rights and Marvel Studios) and either 20th Century Fox or Lucasarts (if not both) would become independent again. Oh, and ESPN, too.