What he means is that Mojang is the game creator splash screen on both PS4 and Switch, it at no point mentions Xbox, Switch has an option of logging in with your Microsoft account to earn achievements but in terms of brand recognition Minecraft falls under Mojang which has Xbox Game Studios as the parent company. As for the age of Minecraft having an impact on people wanting to get it on a new system... Minecraft is pretty timeless in what it offers, it's like Tetris, game is old as sin but put it on a new platform with a lick of paint and it will sell regardless of it being a game which first came out in 1984.

Again, what has that got to do with adding value to the Xbox brand? The money and revenue Minecraft makes goes straight to Xbox Game Studios which Mojang falls under, thus increases profits under the Xbox banner. Its not about shoving the Xbox flag in peoples faces, its about making money which we cannot deny, Minecraft is making a ton for them. This will play a apart in the overall value for Xbox as its making money off more platforms than Nintendo and Sony are it seems. The Outer Worlds, Bleeding Edge, Phychonaunts 2, Minecraft, Cuphead and future titles all are and will be making Xbox money which adds value to the brand. 

You can't argue this is about revenue when PS made more than 2x as much as Xbox just last quarter, even with all that Minecraft money. And it's not about mindshare, when both PS and Nintendo have more of it. Which, as I said, Minecraft doesn't add to it, since no one associates Minecraft with Xbox. All signs point to this being a bullshit list from a questionable company.

Globally in the US?

See you've got 2 ways to go with power of a brand, it can either be a financial success or it can be a brand identity success and the numbers suggest that Xbox as a brand makes no where near the money of the Playstation brand so the success then has to be based on the "shoving the xbox flag in peoples faces" and games like Minecraft and Cuphead which have found success on the platforms that weren't Xbox do not shove that flag in the face of players.

So it isn't shoving the flag out there... and it's not creating more revenue, in what way do you think the brand is better? In the future with the new studios? Or a possible Minecraft 2 which would be Scarlett exclusive? I think that would go down like a wet fart personally but might move some people to buy the system... although I think with their pledge to Windows 10 I can't see an exclusive for them staying on the console and not also appearing on Windows PC.

Colgate being bigger then KFC really isn't surprising.  Colgate Palmolive is almost as big as Procter and Gamble.  Colgate is a brand that is pretty much available everywhere around the world.  There a still a lot of countries that don't have KFC's and KFC is really only very popular in the US and China and in the US it is not as popular as it used to be and has tons of competition from other chicken fast food places.  

Pampers is owned by Procter and Gamble I think they got that one slightly wrong Procter and Gamble as a whole is more valuable and more then likely bigger then ExxonMobil.  Well looking at the wiki pages for both companies Procter and Gamble has more employees but all other numbers favor ExxonMobil. 

How is Volkswagen not in the top 100 though they also own Audi, Seat, Skoda, Bentley, Lamborghini, Bugatti and most of Porsche and are way bigger overall than BMW and Mercedes Benz which are on the list.

Am glad to see that the war is still going on :D. Microsoft still got some soldiers. I hope next gen will bring back some fire into them.

Even if they didn't own all those brands they are still bigger than BMW and Mercedes Benz.  Just the VW Golf alone has sold over 30 million units since its introduction in 1974.