You can't argue this is about revenue when PS made more than 2x as much as Xbox just last quarter, even with all that Minecraft money. And it's not about mindshare, when both PS and Nintendo have more of it. Which, as I said, Minecraft doesn't add to it, since no one associates Minecraft with Xbox. All signs point to this being a bullshit list from a questionable company.
This isnt about mindshare. Regardless if people think Minecraft isnt associated with Xbox in the eyes of the customers, its the fact Minecraft still rakes in tons of profit for MS/Xbox.
Maybe that Azure is associated with Xbox might also play a roll with Xboxes value as a company. Owning Minecraft under the Xbox Umbrella is also a huge value increase since that IP alone is worth $2.5b - $3.0b alone.
Regardless i didn't write the article but good to see people replying to it.