Wow. This is the end people. Sony and Nintendo better pack up and run for their lives. 😒

Why is Xbox Brand worth more than Playstation or Nintendo? real question....

Like in terms of marketing, I bet consumer trust + consumer recognition, is much better on Playstation + Nintendo, world wide.
In terms of profits, doesnt Playstation also 2 to 1, the xbox? like why is the xbox brand worth more?

I think a lot of you are missing the point. Value of a brand does not equal sales of that brand's products or services. Taking XBox versus Playstation, XB may simply be more recognizable to more people. In other words, if you say Xbox to your grandma, she knows its a gaming brand. If you say Playstation, she thinks is a playground at a McDonalds. I think we can say with certainty that XBox is much more recognizable than Switch. From a pure mass market branding perspective, Switch is a terrible name.

To be clear, I didn't read the methodology used here. But, I have studied branding quite a bit. This is my speculation as to how the rankings worked out this way.

Yep I now question the validity of this "research".
Any old fool can write a paper, and claim things... and call it research.

Who did this one? it wasnt some big university right? probably some small marketing company that got paid to do so, and have it say x & y.

I don't think that has ever been a thing in the UK. Nintendo and Playstation as a Brand in anywhere but the US is a far more recognised for gaming and as a brand than Xbox. Microsoft is bigger than Nintendo or Sony. I don't think there has ever been a time in the UK when Xbox became the default word for 'gaming console' like Nintendo and Playstation both did and they both have. No one called Nintendo consoles their names other than the Wii really. It's a Nintendo.

http://www.netimperative.com/2018/09/top-10-most-relevant-brands-in-the-uk-lego-apple-and-playstation-lead-the-way/

This is a UK based poll.

I just looked at the subjects list of 100 brands. Xbox is higher than Adidas. Yeah, okay. But it is a 'value' thing so they are probably being suplimented by Microsoft.

Wow, this was a real stretch. So a no name company that no one trusts? And to think you had the nerve to say it mostly got flack from fanboys and haters.

A brand isn't strong when it's name, reputation, and products can't boost it from being above a very distant last place. The PS brand did just last gen. In terms of home consoles, Nintendo's did this gen. We'll see how strong that Xbox brand is next gen.

Not to mention that there are some countries that say PS or Nintendo in place of video games. At best, Xbox may have 30%-40% of the gamer population do so in the US and UK.

Yes sure... Thanks for enlightening us. And of course the jabs on the first paragraph gave a nice touch.

Would be good if this supposed brand value would sell stuff and bring revenue.

That must be why in Europe as a whole consoles as a whole is called "playstations".

Not sure where in the world a grandma would know what a Xbox is but would think playstation is a playground on McDonalds.

Nice paper! Interesting read. Definitely heard of brandz before.