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Xbox is the 87th Most Valuable Brand in the world

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Makes no sense.
At all.



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Ka-pi96 said:

Well clearly they did a shitty job researching it then. I mean...

Soooo your counter debate is a custom meme? okay.. *face palm*



Yeah, this doesn't make a lot of sense. Honestly, if a globally competitive company had a choice between buying the Nintendo brand, the Playstation brand, or the Xbox brand, would they really pay more for the rights to the Xbox brand? Would that really be their top choice? Maybe, if the bulk of their operations were in North America, but even that is a big "maybe". Worldwide? Not a chance.

The only reasoning I can think of is that Microsoft has, at times, really tried to force the Xbox brand as being more than games. "Xbox Music Pass," for example. That's just what Microsoft does, they constantly rebrand stuff, which is kind of silly and annoying, especially if you work for Microsoft and half your Knowledge Base is out of date. Meanwhile, they have competitors who build incredibly strong brand recognition by staying with branding schemes for decades--like Apple sticking an "i" in front of stuff. Xbox Music used to be Zune and I believe it's now Groove, but who really knows with them--it might be rebranded as something else tomorrow.

"Xbox" is also on PC but, honestly, it's mostly for those who haven't discovered Steam yet or those who use Xbox consoles and are determined to stick with it.

So, the only logic I can see is the idea that "Xbox" does a lot more than just games but is the brand really meaningful in those other areas to the point that it would push the lagging gaming aspect above more successful competitors? I don't see it and the company responsible for this ranking really needs to explain their reasoning in concrete and tangible terms.



Wow. This is the end people. Sony and Nintendo better pack up and run for their lives. 😒



Why is Xbox Brand worth more than Playstation or Nintendo? real question....

Like in terms of marketing, I bet consumer trust + consumer recognition, is much better on Playstation + Nintendo, world wide.
In terms of profits, doesnt Playstation also 2 to 1, the xbox? like why is the xbox brand worth more?



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I think a lot of you are missing the point. Value of a brand does not equal sales of that brand's products or services. Taking XBox versus Playstation, XB may simply be more recognizable to more people. In other words, if you say Xbox to your grandma, she knows its a gaming brand. If you say Playstation, she thinks is a playground at a McDonalds. I think we can say with certainty that XBox is much more recognizable than Switch. From a pure mass market branding perspective, Switch is a terrible name.

To be clear, I didn't read the methodology used here. But, I have studied branding quite a bit. This is my speculation as to how the rankings worked out this way.



Azzanation said:
Ka-pi96 said:
Well... they're wrong. Simple as that. The Xbox brand simply isn't worth more than Playstation or Nintendo. Maybe in the US, but globally... not a chance.

This is based off research, do you have any evidence or links to say otherwise? Or are you basing your opinion only on sales?

NSS7 said:
If you look at ranking that is not even most surprising thing on the list.
- Marlboro > Samsung
- Uber > Mercedes, BMW
- Pampers > ExxonMobil
- Colgate > KFC
- Zara > Shell
- Xbox > Siemens

Source : https://www.ft.com/content/3a3419f4-78b1-11e9-be7d-6d846537acab

Yep I now question the validity of this "research".
Any old fool can write a paper, and claim things... and call it research.

Who did this one? it wasnt some big university right? probably some small marketing company that got paid to do so, and have it say x & y.



VAMatt said:
I think a lot of you are missing the point. Value of a brand does not equal sales of that brand's products or services. Taking XBox versus Playstation, XB may simply be more recognizable to more people. In other words, if you say Xbox to your grandma, she knows its a gaming brand. If you say Playstation, she thinks is a playground at a McDonalds. I think we can say with certainty that XBox is much more recognizable than Switch. From a pure mass market branding perspective, Switch is a terrible name.

To be clear, I didn't read the methodology used here. But, I have studied branding quite a bit. This is my speculation as to how the rankings worked out this way.

I don't think that has ever been a thing in the UK. Nintendo and Playstation as a Brand in anywhere but the US is a far more recognised for gaming and as a brand than Xbox. Microsoft is bigger than Nintendo or Sony. I don't think there has ever been a time in the UK when Xbox became the default word for 'gaming console' like Nintendo and Playstation both did and they both have. No one called Nintendo consoles their names other than the Wii really. It's a Nintendo.

http://www.netimperative.com/2018/09/top-10-most-relevant-brands-in-the-uk-lego-apple-and-playstation-lead-the-way/

This is a UK based poll.

I just looked at the subjects list of 100 brands. Xbox is higher than Adidas. Yeah, okay. But it is a 'value' thing so they are probably being suplimented by Microsoft.

Last edited by The Fury - on 09 August 2019

Hmm, pie.

Wow, this was a real stretch. So a no name company that no one trusts? And to think you had the nerve to say it mostly got flack from fanboys and haters.

A brand isn't strong when it's name, reputation, and products can't boost it from being above a very distant last place. The PS brand did just last gen. In terms of home consoles, Nintendo's did this gen. We'll see how strong that Xbox brand is next gen.

Last edited by thismeintiel - on 09 August 2019

The Fury said:
VAMatt said:
I think a lot of you are missing the point. Value of a brand does not equal sales of that brand's products or services. Taking XBox versus Playstation, XB may simply be more recognizable to more people. In other words, if you say Xbox to your grandma, she knows its a gaming brand. If you say Playstation, she thinks is a playground at a McDonalds. I think we can say with certainty that XBox is much more recognizable than Switch. From a pure mass market branding perspective, Switch is a terrible name.

To be clear, I didn't read the methodology used here. But, I have studied branding quite a bit. This is my speculation as to how the rankings worked out this way.

I don't think that has ever been a thing in the UK. Nintendo and Playstation as a Brand in anywhere but the US is a far more recognised for gaming and as a brand than Xbox. Microsoft is bigger than Nintendo or Sony. I don't think there has ever been a time in the UK when Xbox became the default word for 'gaming console' like Nintendo and Playstation both have and they both have. No one called Nintendo consoles their names other than the Wii really. It's a Nintendo.

http://www.netimperative.com/2018/09/top-10-most-relevant-brands-in-the-uk-lego-apple-and-playstation-lead-the-way/

This is a UK based poll.

I just looked at the subjects list of 100 brands. Xbox is higher than Adidas. Yeah, okay. But it is a 'value' thing so they are probably being suplimented by Microsoft.

Not to mention that there are some countries that say PS or Nintendo in place of video games. At best, Xbox may have 30%-40% of the gamer population do so in the US and UK.