Xbox is the 87th Most Valuable Brand in the world

[JRPGfan]

Azzanation said:

Ka-pi96 said:
Well... they're wrong. Simple as that. The Xbox brand simply isn't worth more than Playstation or Nintendo. Maybe in the US, but globally... not a chance.

This is based off research, do you have any evidence or links to say otherwise? Or are you basing your opinion only on sales?

NSS7 said:
If you look at ranking that is not even most surprising thing on the list.
- Marlboro > Samsung
- Uber > Mercedes, BMW
- Pampers > ExxonMobil
- Colgate > KFC
- Zara > Shell
- Xbox > Siemens

Source : https://www.ft.com/content/3a3419f4-78b1-11e9-be7d-6d846537acab

Yep I now question the validity of this "research".
Any old fool can write a paper, and claim things... and call it research.

Who did this one? it wasnt some big university right? probably some small marketing company that got paid to do so, and have it say x & y.