"We mentioned last year that our historical digital mix was about 20 to 25 per cent for Call of Duty and more in the 30 to 40 per cent range for Destiny and Overwatch on console," fellow Activision boss Spencer Neumann continued, adding more colour. "Historically, we've been seeing that digital mix increase at about five points a year. With Destiny 2 digital at over 50 per cent console sell-through so far, we believe we're seeing some acceleration in that digital shift."
physical till i die