I can understand them, they sold a kidney and a sister to buy Apple devices, unless they sell some of their children too, they're outta money for anything else.   

Most airplanes have wifi now.

Just sayin'.

And this is part of the problem with using a tablet for factor to try to attract these consumers to buying a console; they're used to really cheap, or even free apps, with overly simplified mechanics. These people are very unlikely to run out and buy any console for the sake of playing more advanced games with similar content.
Also, to be fair, compared to the vast majority of mobile apps, Super Mario Run is quite expensive, the biggest farce here is people not understanding how the mobile market works at all.

I don't think it really is worth it. I'm extremely disappointed with Nintendo on mobile. What we usually expect from Nintendo is to be innovative and present the pinnacle of gaming. So what I expected was a mobile gaming revolution. Smartphone games are usually cheap rip-offs with zero innovation and low production values. Basically, they are the worst form of gaming. Gameloft per instance is a complete mess surviving on rip-offs.

I expected Nintendo to bring a level of quality to mobile that we saw when they released A Link to the Past or Pokémon Red. Games that changed gaming.

What we got was Pokémon Go, a simple re-skin of Ingress with less features. Almost a mod. It only made success based on the franchise name. Then we got Mario Run, an endless runner. There are hundreds of those games, like Rayman Fiesta Run. Nintendo just blatantly copied them and put a Mario skin on top.

Seeing Miyamoto trying to look excited about it on interviews is pathetic and an insult to the greatest game designer ever. The only difference between Nintendo on mobile and a crappy company like Gameloft is that Ninty has better franchises to slap over rip-offs with zero creativity.

It's better than a lot of games on there.... Should be $2 per world to make it more accessible

Although that might give the illusion of a better offer, that would come out to $12 for the whole game and $2 per about four to five minutes of game. That ratio seems a little bit off. And "better than a lot of games on there" is highly subjective. As far as mobile games go, I would argue it's one of the more lacking titles out there compared to many of the other games people have named in this thread alone.

Beating out the bottom of the crap heap in mobile gaming won't justify this lackluster effort.

I would be with you on thinking that a lot more people who downloaded the game and played the first 3 stages might have taken up putting in $2 to play it until the end of World 1 rather than just uninstalled the game after the free bits and rated the game poorly.

While it wouldn't be great value given the cheaper and free'er better options on the mobile app store it would still likely make more Dosh and less bad reviews from the game for Nintendo.

Great to see some negative news. Don't want Nintendo to focus too much on mobile.

I'm specific...

I refer to ios devices owners!

It's a huge paradox to complain about a  full game that costs 10$, when you were eager to spend more than 700$ to purchase an iphone 7 for instance and you have used apps that take you more money by micro-transactions...

It's not really negative news...

The decry is about  the price not the gameplay!

Who cares if someone writes a bad review just because of the allegedly high price of a game?