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And this is part of the problem with using a tablet for factor to try to attract these consumers to buying a console; they're used to really cheap, or even free apps, with overly simplified mechanics. These people are very unlikely to run out and buy any console for the sake of playing more advanced games with similar content.
Also, to be fair, compared to the vast majority of mobile apps, Super Mario Run is quite expensive, the biggest farce here is people not understanding how the mobile market works at all.