Cyber Café and Arcade culture. In USA the idea of internet cafes where people pay per hour of access to games seems absurd from what I know. People there needs to own the machines they use or they don't use it at all. It will be easier for VR to find space in countries like Brazil and China because there are more room for things like an establishment buying a bunch of Oculus Rift and HTC Vive and people coming in and paying per hour to experience VR whitout having to pay the very high entry fee to VR gaming and content. A model of business like this seems that just won't work in USA, if VR is too expensive to own there won't be VR cafes spreading like it's already happening in China and VR just won't happen. And this model of going to a Cafe and paying per hour is what made China the biggest market for PC gaming.