Doesn't surprise me with it being Activision with Bobby at the helm, they do this for PC releases and hardly ever scale the price down for any sort of sale by much if at all. Ever year they seem to refrain from lowering it on Steam.
Above all publishers they are the ones who care only about pure maximum profit and COD, Destiny, Skylanders, DInfinity and others are proof of that.
Step right up come on in, feel the buzz in your veins, I'm like an chemical electrical right into your brain and I'm the one who killed the Radio, soon you'll all see
So pay up motherfuckers you belong to "V"